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# Blazing Bonfire Paintings
Justing McAllister Articulates the Various Connotations of Fire

By Andrew Robertson | Published 2012-06-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/justing-mcallister
References: [sweet-station](http://sweet-station.com/blog/2012/06/justin-mcallister/) & [justinmcallister](http://justinmcallister.com/)

Justin McAllister's artwork is truly one-of-a-kind. His style is not only a unique combination of various artistic influences, but his portfolio in its entirety tells a grand narrative of humanity's struggle against a fast approaching ice age.

On his website Justin McAllister categorizes his photorealistic paintings into very basic groups. Within those groups are subheadings that describe the overarching impression of the illustrations including aggression, intensity and loss of control.

The juxtaposition between a sense of destruction and turmoil is matched with the opportunity for warmth, comfort and a sense of security. The world in McAllister's drawings is already on the brink of disaster, so people's approach to his art inevitability determines the impact of his work.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 8% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Climate Apocalypse Art:** The emergence of artwork depicting the impact of climate change and dystopian future scenarios presents opportunities for artists and art collectors to engage with a socially relevant dialogue.
- **Mixed Media Narratives:** Using a combination of photorealistic paintings and subheadings to categorize artworks based on overarching impressions creates opportunities for new storytelling techniques and audience engagement.
- **Contrasting Emotions:** The ability to juxtapose feelings of destruction and turmoil with emotions of warmth and security in artwork allows for deeper exploration of human emotions and the human experience.

### Sectors Adopting This

- **Art & Culture:** The art industry can adopt new forms of storytelling and media to address socially relevant issues and cater to an audience looking for impactful narratives with unique perspectives.
- **Marketing & Advertising:** Through the integration of emotionally charged imagery and narrative into advertising campaigns, products and services can present themselves as more authentic and relevant to consumers.
- **Entertainment & Media:** Incorporating storytelling elements from climate change artwork can infuse film, television, and other forms of entertainment with a sense of relevance and immediacy, capturing viewers' attention in new ways.

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