# Multi-Sensory Immersive Installations GSM Project Partners with Justine Emard on Pulsations By Kalin Ned | Published 2025-08-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/justine-emard References: [v2com-newswire](https://www.v2com-newswire.com/en/newsroom/categories/multimedia-design/press-kits/1651-01/gsm-project-and-justine-emard-create-the-permanent-exhibition-for-the-france-pavilion-at-expo-2025-in-osaka)  GSM Project, an internationally recognized experience design studio, has collaborated with visual artist Justine Emard to create 'Pulsations' — a [permanent exhibition](https://www.trendhunter.com/trends/after-utopia) at the France Pavilion for Expo 2025 in Osaka. This [immersive installation](https://www.trendhunter.com/trends/room-as-instrument) transforms the pavilion's theme 'A hymn to love' into a multi-sensory journey exploring connections between humanity, technology, and nature through the unifying metaphor of the pulse. Drawing inspiration from the Japanese legend of Akai Ito — which translates to the red thread of fate — the exhibition features eight synchronized tableaux blending historical artifacts like Rodin sculptures and Notre-Dame relics with contemporary digital art, all choreographed to a continuous musical heartbeat created in collaboration with [IRCAM](https://www.trendhunter.com/trends/ai-sound-piece). The ambitious design aims to accommodate 2,500 visitors hourly while maintaining an intimate, emotionally resonant experience that celebrates Franco-Japanese cultural connections through conceptual islands linking both nations' heritage sites and ecosystems. Image Credit: Justine Emard, Julien Lanoo ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 96% | Activity: 94% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Experiences:** The evolution of immersive exhibitions like 'Pulsations' highlights the potential of multi-sensory experiences to deepen audience engagement by tapping into various human senses. - **Art-tech Collaborations:** Partnerships between experience design studios and visual artists, exemplified by GSM Project and Justine Emard, are encouraging innovative fusions of technology and traditional art forms. - **Cultural Storytelling:** The use of historical and contemporary elements within exhibitions presents new avenues for cultural storytelling that can resonate across diverse audiences. ### Where This Applies - **Experience Design:** Advancements in creating multi-faceted sensory environments are transforming how the experience design industry engages with spectators worldwide. - **Digital Art:** The integration of digital art into traditional exhibition spaces is reshaping the digital art industry, with innovative approaches to melding physical and virtual realities. - **Cultural Tourism:** Blending cultural artifacts and modern technology offers the cultural tourism industry fresh opportunities to attract and educate visitors through immersive experiences. ## Related on Trend Hunter - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Playable Music Installations](https://www.trendhunter.com/trends/points-de-suspension.md) - [Botanical Signal Exhibits](https://www.trendhunter.com/trends/plant-pulses.md) - [Research-Focused Design Exhibitions](https://www.trendhunter.com/trends/design-studio-smarin.md) - [Experimental Immersive Experiences](https://www.trendhunter.com/trends/oasis-immersion.md) - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Inflatable Modular Pavilions](https://www.trendhunter.com/trends/snhetta-and-usm.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Multisensory Bathroom Installations](https://www.trendhunter.com/trends/design-continuum.md)