# Ragged Denim Justin Timberlake's William Rast Designs At NY Fashion Week By Going Like Sixty | Published 2008-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/justin-timberlakes-william-rast-designs-at-ny-fashion-week References: [marketwatch](http://www.marketwatch.com/news/story/william-rast-debuts-spring-09/story.aspx?guid={58108156-A0A1-43EF-954F-88151E0BBF32}&dist=hppr) This jean-saturated William Rast fashion show featured [head-to-tie denim](https://www.trendhunter.com/trends/versatile-denim) for men and women, most of which were of the distressed variety. Justin Timberlake owns half the William Rast fashion company, so now wonder it's so infused with rocker style. People's Liberation is actually the parent company of William Rast whose designs are shown here during [New York Fashion Week](https://www.trendhunter.com/trends/at-the-edge-of-time). William Rast sells [high end denim knits](https://www.trendhunter.com/trends/silver-denim-collection), woven wear and outerwear for boys and girls. **Implications** - An easy way for businesses to draw in a group of viewers is by creating a distinct theme that sets them apart from others. By focusing on one theme the consumer can affix the company to that image in their mind. Companies can ensure that they are always in the mind of the consumer by branding themselves with a certain theme. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 8% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Distinct Theme Branding:** Creating a distinct theme sets businesses apart and helps consumers remember the company. ### Sectors Adopting This - **Fashion and Apparel:** Fashion companies can use distinct themes to differentiate their brands and attract customers. ## Related on Trend Hunter - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Effortless Worn-In Menswear](https://www.trendhunter.com/trends/imogene-willie.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md)