# $7.65 Million Condos Justin Timberlake Purchases SoHo Mews Penthouse By Amanda Chang | Published 2010-10-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/justin-timberlake-soho-mews References: [luxist](http://www.luxist.com/2010/10/07/justin-timberlake-lists-tribeca-apartment-buys-at-soho-mews/) & [sohomews](http://sohomews.com/main.php?eng) Celebrities like Justin Timberlake really have it all, especially after singing a $7.65 million contract for a [penthouse condo](https://www.trendhunter.com/trends/jz-apartment) at [SoHo](https://www.trendhunter.com/trends/martin-brudnizki) Mews. Located on West Broadway in New York City, this condo boasts 2,598 square feet of pure spacious luxury. The [Soho Mews](https://www.trendhunter.com/trends/the-mercer-hotel) penthouse is an alluring three-bedroom condo with a panoramic terrace that overlooks West Broadway. After this luscious buy, Justin Timberlake has truly embraced 'la dolce vita.' **Implications** - Consumers are seeking out a bit of luxury after suffering through the harsh times of the recession. Everyday products injected with a prestigious element are appealing to those who desire a way to be part of the exclusivity. Companies looking to grow its name could focus on developing more items with an elite element in place. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Home Purchases:** As consumers seek luxury items after tough economic times, developing high-end properties may be a major growth opportunity for real estate developers. - **Celebrity Influence:** Celebrities like Justin Timberlake can have a significant impact on consumer behavior, presenting a chance for brands to partner with or be endorsed by famous personalities. - **Prestigious Products:** Consumers desire to feel part of an exclusive group creates opportunities for companies to differentiate everyday products with prestigious elements, such as luxury branding or features. ### Sectors Adopting This - **Real Estate Development:** Developing high-end properties, such as luxury condos, can capitalize on consumers' desire for luxury after challenging economic times. - **Marketing and Advertising:** Partnering with celebrities can improve brand exposure and consumer loyalty, presenting opportunities for businesses to strategically collaborate with famous personalities. - **Consumer Goods:** Including luxury branding or features in everyday products can differentiate them and appeal to consumers seeking an exclusive experience. ## Related on Trend Hunter - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Iconic SoHo Hotels](https://www.trendhunter.com/trends/the-mercer-hotel.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Manhattan-Honoring New York Residences](https://www.trendhunter.com/trends/mcgovern-project.md) - [Dynamic Reimagined Miami Penthouses](https://www.trendhunter.com/trends/jz-apartment.md) - [Celeb-Backed Bahamas Resorts](https://www.trendhunter.com/trends/somewhere-else-resort.md) - [European-Inspired Urban Lofts](https://www.trendhunter.com/trends/ghislaine-via.md) - [Cylindrical Furnished Penthouses](https://www.trendhunter.com/trends/one-park-drive.md)