# Gadget-Inspired Fragrances Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players By Marissa Brassfield | Published 2009-08-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/justin-timberlake-play-cologne-givenchy References: [gizmodo](http://gizmodo.com/5343329/justin-timberlakes-new-fragrance-eau-de-ipod) & [playgivenchy](http://www.playgivenchy.com/) If Justin Timberlake's 'Play' cologne for [Givenchy](https://www.trendhunter.com/trends/irresistible-nectar) looks familiar, they've done their job right--the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who's created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design. Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the [ad campaign for 'Play,'](https://www.trendhunter.com/trends/paradigme-fragrance) as well as some of JT's other entrepreneurial endeavors, below. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Gadget-inspired Fragrances:** Creating fragrances that mimic the design and features of popular gadgets. - **Multimedia-inspired Packaging:** Designing product packaging that resembles mobile multimedia devices. - **Celebrity-driven Fragrance Brands:** Collaborating with celebrities to create unique fragrance lines. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can explore the opportunity of incorporating gadget-inspired designs in their fragrance packaging to attract tech-savvy customers. - **Fashion:** Fashion brands can partner with tech companies to create gadget-inspired fragrances that appeal to both fashion-forward and tech-loving consumers. - **Celebrity Endorsements:** Marketing agencies and celebrity management firms can capitalize on the trend of celebrity-driven fragrance brands by helping celebrities create and promote their own fragrance lines. ## Related on Trend Hunter - [Playful Next-Gen Colognes](https://www.trendhunter.com/trends/notewrks.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Chess-Inspired Fragrances](https://www.trendhunter.com/trends/mind-games-soulmate-collection.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md)