# Pop Star Tequila Justin Timberlake's 901 Agave Alcohol Cranks Up Celebrity Liquor By Jessica Marcel | Published 2009-08-20 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/justin-timberlake-901 References: [tequila.net](http://www.tequila.net/tequila_news/new_brands_and_bottles/justin_timberlake_launches_tequila_901_silver.html) & [melandrose](http://www.melandrose.com/istar.asp?a=6&id=90577&utm_source=Vinquire&utm_medium=WineFeed&utm_term=winebottle&utm_campaign=base) Any celebrity who's been around a while, including Justin Timberlake, has launched their own scent, their own clothing line, or both. So Timberlake may be looking to set himself apart by having his very own tequila. Or maybe he just liked the idea. Either way, his new 100% de Agave liquor has gotten high marks and is a bona fide contender for premium tequilas. 901 is bright and tropical in flavor with hints of pineapple and vanilla. **Implications** - Justin Timberlake's impressive 901 Agave tequila was produced in Jailsco, Mexico, and was handcrafted in tiny batches, allowing only 100% Blue Weber Agave, water, and propriety yeast to be used as key ingredients. Only the best for N Sync's frontman. Only the best. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity Alcohol:** Opportunity for more celebrities to launch their own line of premium liquor - **Handcrafted and Premium Tequila:** Growing demand for small-batch, high-quality tequila made with only the best ingredients - **Flavored Liquor:** Demand for unique and tropical flavor profiles in premium liquor ### Industries Being Reshaped - **Alcohol:** Opportunity for premium liquor brands to collaborate with celebrities and offer unique flavor profiles - **Craft Distilleries:** Opportunity for small-batch tequila distilleries to enter the premium tequila market and focus on high-quality ingredients and unique flavors - **Food and Beverage:** Opportunity for restaurants and bars to offer unique celebrity-endorsed alcoholic beverages to attract customers ## Related on Trend Hunter - [Celeb-Backed Premium Tequilas](https://www.trendhunter.com/trends/teremana-aejo.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Tequila Diamond Brooches](https://www.trendhunter.com/trends/tequila-diamond.md) - [Award-Winning Music-Inspired Tequilas](https://www.trendhunter.com/trends/msica-tequilas.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Premium Pink Agave Tequilas](https://www.trendhunter.com/trends/joven-rosa.md) - [Celeb-Backed Tequila Expansions](https://www.trendhunter.com/trends/818-tequila.md) - [Cucumber Jalapeño Tequilas](https://www.trendhunter.com/trends/1800-cucumber-jalapeo.md)