# Furry Swim Fashion Justin Ridler Shows Swimwear and Fur Jackets is the New Beachwear By Summer Luu | Published 2010-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/justin-ridler References: [fashiongonerogue](http://fashiongonerogue.com/amy-finlayson-justin-ridler-exclusive/) & [justinridler](http://www.justinridler.com) Photographer Justin Ridler takes a stroll on the beach and mixes summer and winter wear together, creating an upscale look fit for cold waterfront nights. The fashion photoshoot featuring model Amy Finlayson displays each image comprising of one color theme. Swimwear of [full bathing suit and swimming caps](https://www.trendhunter.com/trends/tyler-mcgillivary-3) peek through [big luxurious furry coats](https://www.trendhunter.com/trends/ski-collection-1). Each shot put together forms an array of rainbow colors. Justin Ridler definitely upgrades the conventional beach looks to ultimate luxury. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Winter-summer Fusion:** There is opportunity for fashion brands to innovate by creating winter-summer hybrids that offer both warmth and style for waterfront nights. - **Color-themed Swimwear:** Brands can create bold color-themed swimwear that stands out against luxurious furry coats for statement beachwear looks. - **Upscaled Beachwear:** Upscaling beachwear with luxurious materials like fur creates an opportunity for brands to appeal to high-end consumers. ### Who This Affects Most - **Fashion:** Fashion brands can explore innovative designs by incorporating fur into traditional swimwear and experimenting with bold, statement color themes. - **Luxury Goods:** The use of fur in swimwear offers an opportunity for luxury goods brands to tap into high-end consumers seeking opulent beachwear. - **Photography:** Photographers can experiment with contrasting summer and winter wear to create visually striking fashion campaigns like Justin Ridler's Furry Swim Fashion. ## Related on Trend Hunter - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)