# Philanthropic Beard Portrayals Justin James Muir Uses Artwork to Raise Money for Cancer Research By Andrew Robertson | Published 2012-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/justin-james-muir References: [english.mashkulture.net](http://english.mashkulture.net/2012/06/12/a-book-of-beards/) & [justinjamesmuir](http://www.justinjamesmuir.com/) Justin James Muir's latest project is titled 'Book of Beards,' and as its name suggests, it is comprised of pictures of heavily bearded men. Many men have a strong attachment to their facial companions, such that they may go years without handling a pair of clippers. Beards can be a status of power and sophistication while also being a symbol of ruggedness and brute force. All proceeds from the first pressing of the book will go towards the [medical bills](https://www.trendhunter.com/trends/novomins-movember-campaign) of a friend of Muir who has been diagnosed with cancer. The rest of the proceeds will go directly towards the Leukemia and Lymphoma Society. A compassionate endeavor, Muir photographs those who have been lucky enough to have the health necessary to grow such [majestic beards](https://www.trendhunter.com/trends/beard-in-a-box). Should any of these men ever require chemo, it's people like Justin James Muir that ensure proper organizations continue to get the [financial support they need](https://www.trendhunter.com/trends/spark-financial). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Beard Culture Philanthropy:** Combining philanthropy with unique aspects of popular culture, such as the beard trend, for community impact. - **Art-based Fundraising:** Implementing art as a vehicle for fundraising to drive awareness around social issues and support various causes. - **Socially Conscious Portraiture:** Highlighting individuals and their stories for a social cause through creative and empathetic portraiture. ### Industries Being Reshaped - **Nonprofit:** Nonprofit organizations can leverage unique cultural trends to engage audiences for fundraising and expand their impact. - **Art and Photography:** Artists and photographers can use their talents to highlight social causes and show solidarity with marginalized groups. - **Healthcare:** The healthcare industry can benefit from fundraising efforts and philanthropic support for research and treatments to address illnesses like cancer. ## Related on Trend Hunter - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Philanthropic Whiskey Campaigns](https://www.trendhunter.com/trends/misunderstood-whiskey.md) - [Male-Targeted Emotional-Wellness Initiatives](https://www.trendhunter.com/trends/indigenous-men.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Charitable NFT Artwork](https://www.trendhunter.com/trends/bb-creatif.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md)