# Innocently Intimate Photography Justin Hollar Captures Candid Shots That are Full of Emotion By Meghan Young | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/justin-hollar References: [whitezine](http://www.whitezine.com/en/photography/justin-hollar.html) & [justinhollar](http://justinhollar.com/) Candid photography seems to be the big thing right now, with Justin Hollar leading the revolution. Unlike those who confuse blatant sexuality for intimacy, Hollar focuses on the sultry side of candid captures. Justin Hollar looks into each of his models and pulls out their personality, emotion and innocence. That's not to say that he doesn't have sexy shots, there is just more to it than that. Based in New York City, Justin Hollar is a [fashion photographer](https://www.trendhunter.com/trends/velvet-heat) with an affinity for youth and elegance. His [raw images](https://www.trendhunter.com/trends/still-life-1) are as diverse as the next, with only his signature style of intimacy and lighting holding them together. Justin Hollar counts Dazed & Confused, NY Magazine, Nylon, Urban Outfitters and Warner Music as his clients. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Candid Photography:** Opportunity to explore creative approaches to candid photography that capture emotion and personality. - **Sultry Style:** Opportunity to develop a unique and alluring style that goes beyond blatant sexuality. - **Youth and Elegance:** Opportunity to cater to a market that values youthful and elegant photography. ### Industries Being Reshaped - **Fashion and Editorial Photography:** Opportunity for fashion photographers to adopt a candid and emotionally-driven style in their work. - **Magazines and Publications:** Opportunity for magazines and publications to showcase intimate and raw photography that resonates with their audience. - **Music and Entertainment Industry:** Opportunity to incorporate Justin Hollar's sultry and emotionally-driven photography style in album covers, promotional materials, and music videos. ## Related on Trend Hunter - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Y2K Style Digital Cameras](https://www.trendhunter.com/trends/manual-holo.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md)