# Massive Office Flash Mobs Twitter Rejoices Over Justin Bieber's 25 Million Followers With a Dance By Sarah Nazim | Published 2012-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/justin-biebers-25-million-followers References: [mashable](http://mashable.com/2012/07/13/bieber-twitter-flash-mob/) & [facebook](http://www.facebook.com/mashable) To celebrate Justin Bieber's 25 million followers, a few Twitter employees decided to surprise their co-workers with a musical flash mob to the pop singer's song 'Baby.' This puts the Biebs second place to Lady Gaga who has 27 million followers. Twitter has become a great place for ordinary people to not only connect with celebrities and public figures, but also as a local and international news source. Often times, stories break out on social media platforms, before they make it onto main stream media. Twitter has also given its users a fun and interactive platform to build virtual relationships that can often translate into real life ones. This video also gives viewers a glimpse into the workplace culture at Twitter, which seems to be lively and entertaining, which is really no surprise. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Flash Mobs:** Opportunity to create engaging marketing campaigns by organizing flash mobs on social media platforms. - **Real-time News Reporting:** Opportunity to break news stories on social media platforms before they reach mainstream media. - **Virtual Relationship Building:** Opportunity to cultivate virtual relationships that can lead to real-life connections and collaborations. ### Sectors Adopting This - **Social Media:** Utilize social media platforms for creative marketing campaigns and real-time news reporting. - **Entertainment:** Leverage flash mobs and entertaining workplace culture as a promotional tool for artists and entertainers. - **Technology:** Innovate virtual relationship-building platforms to facilitate connections and collaborations. ## Related on Trend Hunter - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [Digital Fan Engagement Platforms](https://www.trendhunter.com/trends/digital-fan-engagement.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Music-Focused Social Media](https://www.trendhunter.com/trends/musicboard.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [TikTok Disney Collabs](https://www.trendhunter.com/trends/tiktok-and-disney.md) - [Interactive Emoji Grids](https://www.trendhunter.com/trends/one-million-emojis.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md)