# Pop Star-Designed Scooters The Justin Bieber X Vespa Was Ideated and Designed by the Singer By Niko Pajkovic | Published 2022-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/justin-bieber-x-vespa References: [hypebeast](https://hypebeast.com/2022/4/justin-bieber-vespa-collaboration-release-info) & [vespa](https://www.vespa.com/ca_EN/) Superstar singer Justin Bieber has teamed up with luxury scooter maker [Vespa](https://www.trendhunter.com/trends/disney-x-vespa) to launch the exclusive Justin Bieber x Vespa, which will arrive in three model types: 50, 125, and 150 ccs. The new Bieber-designed scooter does not mark the first time that Vespa has partnered with major players outside the automotive space. For example, the company had previously teamed up with [high-end fashion brands](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) Giorgia Armani and Dior to create their own custom scooters. However, with the new model, the scooter was personally concieved and designed by the pop star himself, rather than a whole team belonging to a brand or fashion house. “The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those.’ And I had such a great time, just the wind flying through my hair, the freedom. It was fun," said Bieber describing his inspiration for teaming up with Vespa. Image Credit: Vespa ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Celebrity-branded Products:** Opportunity for other luxury brands to collaborate with high-profile individuals and create custom products that appeal to their audience. - **Personalization of Luxury Goods:** As high-end brands work with individuals to create their own product, a trend may arise for luxury goods to be personalized for each customer. - **Influence of Pop Culture on Product Design:** As celebrities begin to play a larger role in product design, the influence of pop culture on product design will rise, opening up opportunities for collaboration with celebrities in designing products for their fans. ### Who This Affects Most - **Luxury Goods:** High-end brands can collaborate with celebrity to create exclusive, personalized luxury goods. - **Automotive:** Opportunities for celebrity-branded vehicles, customization options and personalization in automotive industry. - **Entertainment:** Celebrities can exert influence on product design, creating products that appeal to their fans and therefore expand the boundaries of entertainment industry. ## Related on Trend Hunter - [Playful Scooter Designs](https://www.trendhunter.com/trends/disney-x-vespa.md) - [Chinese Heritage-inspired Scooters](https://www.trendhunter.com/trends/paiggio.md) - [Collaborative Stylish Scooters](https://www.trendhunter.com/trends/bo-x-ciss-leopard-edition.md) - [Summer-Ready E-Scooters](https://www.trendhunter.com/trends/primavera-pic-nic.md) - [Building Block Scooter Models](https://www.trendhunter.com/trends/vespa-125.md) - [Collaboration Automotive Electric Scooters](https://www.trendhunter.com/trends/pure-x-mclaren-special-edition.md) - [Dragon-Motif Motor Scooters](https://www.trendhunter.com/trends/vespa-946-dragon.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Lifestyle-Conscious Electric Scooters](https://www.trendhunter.com/trends/bmw-ce-04-vagabund-moto-concept.md)