# High Fashion Heartthrob Shoots The Justin Bieber V Magazine Editorial is Unexpected Yet Alluring By Jana Pijak | Published 2012-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/justin-bieber-v-magazine References: [fashionotes](http://www.fashionotes.com/content/2012/01/first-look-justin-bieber-in-mugler-for-v-magazine-2/) & [vmagazine](http://www.vmagazine.com/2012/01/pre-order-v75-the-music-issue-now/) The Justin Bieber V Magazine shoot is an unexpected move for the teen heartthrob. The teen idol sports [avant-garde attire](https://www.trendhunter.com/trends/hm-x-glenn-martens) by [Mugler](https://www.trendhunter.com/trends/mugler1) including studded leather jackets, cut-out net tops, metallic suits and distinctive headwear. The look is a departure for the young star who is best known for his hoodie and sneaker look. Bieber stars on the cover and in a multiple page spread for the magazine's first music issue, proving his immense icon status. The high-fashion editorial features an edgy wardrobe that is fashion-forward and daring. Bieber plays the role of the perfect male model, looking the epitome of cool while pulling off the [latest menswear styles](https://www.trendhunter.com/trends/luxury-menswear-campaign). The monochromatic captures show fans a more serious side of the teen star, showing his definite staying power and his continuously rising star status. Image Credit: Inez Van Lamsweerde and Vinoodh Matadin ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Avant-garde Fashion:** There is an opportunity for designers to push the boundaries of traditional fashion and create bold, unconventional styles. - **Teen Icon Makeovers:** Brands can tap into the trend of transforming teen celebrities into high-fashion models, offering a fresh and unexpected image. - **Monochromatic Editorials:** Magazines can explore the trend of showcasing celebrities in monochromatic photo shoots, creating a sleek and sophisticated aesthetic. ### Who This Affects Most - **Fashion Design:** Fashion designers can seize the opportunity to experiment with avant-garde styles and push the boundaries of traditional fashion. - **Celebrity Branding:** Brands specializing in celebrity endorsements can capitalize on the emerging trend of transforming teen icons into high-fashion models. - **Magazine Publishing:** Magazine publishers can incorporate monochromatic editorial shoots to attract readers and provide a visually striking experience. ## Related on Trend Hunter - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)