# Exclusive Popstar Merchandise The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only By Riley von Niessen | Published 2016-10-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/justin-bieber-purpose-tour References: [hypebeast](http://hypebeast.com/2016/10/justin-bieber-purpose-tour-all-access-collection) & [pacsun](http://www.pacsun.com/) The merchandise from the Justin Bieber Purpose tour has been the subject of a series of updates, with fresh designs coming in by way of retailers joining in to offer exclusive releases in order to appeal to the pop star's many fervent fans. Following up another recent collaboration that was done with Barneys New York -- which marked the first time that the luxury retailer carried an [artist's merchandise](https://www.trendhunter.com/trends/bermensch), a fresh series of the Justin Bieber Purpose tour line will be available from [PacSun](https://www.trendhunter.com/trends/randy-perez) -- a clothing company that's rooted in California. Dudded 'All Access,' the pieces in the collection carry the pop star's name in athletic fashion, with his name and the number 6 emblazoned on the back of shirts and hoodies. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Popstar Merchandise:** Collaborations with fashion brands to offer exclusive popstar merchandise to appeal to fans. - **Celebrity-branded Clothing Lines:** More celebrities will jump on the Bieber bandwagon and launch branded clothing lines. - **Athletic Fashion:** Popstar merchandise will take on the athletic fashion trend. ### Where This Applies - **Fashion Retail:** Fashion retailers will collaborate with popular musicians to offer exclusive merchandise to fans. - **Pop Culture:** The pop culture industry will grow with more merchandise collaborations between retailers and celebrity figures. - **Sportswear:** Sportswear will become part of the fashion industry with more popstar merchandise designed with an athletic fashion twist. ## Related on Trend Hunter - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Regional Capsule Streetwear](https://www.trendhunter.com/trends/pacsun-middle-east.md)