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# Inspiring Teen Stars
The Justin Bieber Google Chrome Commercial will Make You a Belieber

By Leslie Chen | Published 2011-07-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/justin-bieber-google-chrome
References: [music-mix.ew](http://music-mix.ew.com/2011/06/30/justin-bieber-google-chrome/) & [youtube](http://www.youtube.com/watch?v=xN68sT2Xt1M&feature=player_embedded)

The new Justin Bieber [Google](https://www.trendhunter.com/trends/google-pixel-ad) Chrome commercial shows the young boy wonder's journey to the top. The ad illustrates how Bieber flew to superstardom by utilizing [social media websites](https://www.trendhunter.com/trends/tomcat).

The Justin Bieber Google Chrome ad begins with how the young singer created his [YouTube](https://www.trendhunter.com/trends/youtube-6) channel initially. He began uploading videos and gained popularity through word of mouth and viewers using email and sharing capabilities.

Even if you aren't a fan of the singer, the commercial is inspiring enough that one look will make a belieber out of you.

**Implications** - Consumers are becoming more attached to their favorite media figures. No longer just providing a form of entertainment, customers are identifying themselves with celebrities. Companies looking to create a wider audience could integrate an element of popular culture into their products.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 42% | Activity: 52% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **The Power of Social Media:** Companies can leverage the influence and reach of social media platforms to gain popularity and attract a wider audience.
- **Celebrity Endorsements:** Brands can benefit from partnering with influential celebrities or media figures who have a dedicated fan base, allowing them to connect with consumers on a deeper level.
- **Personalized Branding:** Creating a brand image that resonates with consumers on an emotional level can lead to stronger brand loyalty and increased sales.

### Sectors Adopting This

- **Entertainment:** The entertainment industry could explore collaborations with social media influencers to promote their content or products.
- **Fashion and Beauty:** Fashion and beauty brands can tap into the trend of idolizing celebrities by partnering with popular media figures for endorsements and collaborations.
- **Marketing and Advertising:** Marketing and advertising agencies can help companies integrate elements of popular culture into their campaigns to connect with consumers on a deeper level.

## Related on Trend Hunter

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