# Collaboration Candy Clothing Collections The Justice x Jelly Belly Collection Has Sweet Styles By Michael Hemsworth | Published 2023-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/justice-x-jelly-belly-collection References: [snackandbakery](https://www.snackandbakery.com/articles/108205-justice-x-jelly-belly-clothing-collection-launches-at-walmart) & [jellybelly](https://www.jellybelly.com/) The Justice x [Jelly Belly](https://www.trendhunter.com/trends/jelly-belly-toys) clothing collection has been announced in partnership between the two brands to provide tweens with a way to show off their style in a decidedly chromatic way. The collaboration collection includes a number of bold design patterns with some of Jelly Belly's most recognizable motifs for wearers to proudly don. Many of the styles play on the popularity of specific pieces as of late, while also providing versatile options like fleeces and denim alike. Set to arrive exclusively at [Walmart](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts), shoppers can pick up the collection both in-store and online. President, [Justice Design Lab](https://www.trendhunter.com/trends/justice) Kat DePizzo commented on the Justice x Jelly Belly clothing collection saying, "This collaboration is an exciting combination of two beloved brands and is sure to bring a smile to our customer. We are delighted to launch this fun and playful side of Justice to the Walmart customer." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 43% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Clothing Collections:** Fashion brands are partnering with other companies to create unique clothing collections, providing a disruptive innovation opportunity for companies to combine their brand power and target new markets. - **Brand Motif Fashion:** Fashion brands are using recognizable motifs from popular brands to create unique clothing designs, creating a disruptive innovation opportunity for companies to tap into brand loyalty and cross-promotion. - **Exclusive Retail Partnerships:** Fashion brands are partnering with specific retailers to exclusively sell their collaborative collections, creating a disruptive innovation opportunity for companies to target specific markets and build brand awareness. ### Industries Being Reshaped - **Fashion:** Fashion brands are collaborating with other companies to create unique clothing collections, providing a disruptive innovation opportunity for companies to tap into brand loyalty and cross-promotion. - **Retail:** Exclusive retail partnerships with fashion brands provide a disruptive innovation opportunity for retailers to target specific markets and build brand awareness with unique and exclusive collections. - **Food & Beverage:** Collaborations between food and fashion brands provide a disruptive innovation opportunity for companies to cross-promote their products and reach new markets with unique and fashionable merchandise. ## Related on Trend Hunter - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Playful Tween Cartoon Apparel](https://www.trendhunter.com/trends/justice.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md) - [Toy-Themed Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-and-mattel.md) - [Wizardly Candy Collections](https://www.trendhunter.com/trends/harry-potter-candy-collection.md) - [Collaboration Easter Candy Collections](https://www.trendhunter.com/trends/frankford-candy-easter.md) - [Magical Jelly Bean Products](https://www.trendhunter.com/trends/jelly-belly-harry-potter.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md)