# Super-Simple Mobile Phones Just5 Cell Phones Go Back to a Simpler Time By manzil | Published 2010-05-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/just5-cell-phones References: [just5](http://just5.com) & [just5](http://just5.com/models.php) Just5 cell phones are designed to be super-easy to use, eliminating all unnecessary functions of the modern mobile phone. Just5 cell phones feature large buttons, a pre-programmed emergency SOS button, and a battery that will last for six days on a single charge. In the world of smartphones that are essentially mini-computers, the Just5 cell phone line omits flashy features in favor of simplicity. **Implications** - With so many complex electronics on the market, consumers are beginning to gravitate towards simpler operations to avoid hassle. This is especially true for senior citizens who may have little patience in learning how to use new technology. The tech industry needs to focus on the elderly market by providing simple products so that they too can enjoy the benefits of technology. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What Makes This Trend Stand Out - **Simplistic Electronics:** Opportunity for creating simple electronics with features that cater to the needs of different demographics. - **Elderly-friendly Technology:** An opportunity to create technology that is easy to navigate for senior citizens. - **Basic Phones:** The demand for basic phones that are easy to use is on the rise. ### Sectors Adopting This - **Tech:** Opportunity to develop and manufacture simple electronics like Just5 phones. - **Mobile Phones:** Design and sell easy to use phones that cater to the elderly market. - **Consumer Electronics:** Opportunity to design and market electronics that cater to those who want a simpler experience. ## Related on Trend Hunter - [Frill-Free Cellphone Ranges](https://www.trendhunter.com/trends/hmd-cellphones.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Simply Designed Smart Watches](https://www.trendhunter.com/trends/doro-watch.md) - [Reduced Connectivity Mobile Devices](https://www.trendhunter.com/trends/minimal-phone.md) - [Minimalist Smartphone Apps](https://www.trendhunter.com/trends/dumb-phone-app.md) - [Premium Retro Mobile Phones](https://www.trendhunter.com/trends/nokia-150.md) - [Advanced Lifestyle-Focused Flip Phones](https://www.trendhunter.com/trends/tcl-flip-3.md) - [Minimalist Communication Devices](https://www.trendhunter.com/trends/kompakt.md) - [Simplistic Distraction-Free Phones](https://www.trendhunter.com/trends/lofone.md)