# Ethically Sourced Spring Waters JUST Water is Packaged in a Bottled Made from Renewable Materials By Michael Hemsworth | Published 2017-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-water References: [trndmonitor](https://trndmonitor.com/industry-news-just-water-announces-b-corporation-certification/) & [justwater](http://www.justwater.com/) The market for non-sparkling beverages with a low or no-calorie profile are experiencing exponential growth as consumers seek out ways to stay healthy and hydrated, so options like JUST Water are coming about. The bottled spring water is ethically sourced in Upstate New York and has been packaged in a container that is made from 82% renewable materials to ensure it's focused on sustainability. The [soda market](https://www.trendhunter.com/trends/rockaway-soda) was said to be experiencing a significant loss in popularity amongst many health-conscious consumers who are no longer satisfied with sugary or artificially sweetened drinks. This is seeing the [alternative drink market](https://www.trendhunter.com/trends/hydration-soda) expand exponentially with new options like JUST Water coming about to satiate those looking for a way to hydrate in a healthy manner. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 64% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Non-sparkling Beverages Growth:** The exponential growth of non-sparkling beverages with low or no-calorie profile indicates a demand for more healthy and refreshing options for consumers - **Sustainability Focused Packaging:** Packaging made from renewable materials like the 82% renewable material packaging for JUST Water shows a trend towards environmentally friendly packaging. - **Alternative Drink Market Expansion:** The loss in popularity of sugary or artificially sweetened drinks is leading to the emergence of alternative drink options that cater to health-conscious consumers, including JUST Water. ### Where This Applies - **Bottled Water Industry:** The bottled water industry can continue to explore ethical and sustainable sourcing options like JUST Water in response to consumer demand for more environmentally responsible products. - **Packaging Industry:** The packaging industry can innovate towards producing more renewable packaging materials, in response to the call for environmentally responsible packaging like the one used for JUST Water. - **Alternative Beverage Industry:** The alternative beverage industry can explore offering more healthy, refreshing, and sustainable options like JUST Water, in response to the loss in popularity of sugary or artificially sweetened drinks. ## Related on Trend Hunter - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Private Label Sparkling Waters](https://www.trendhunter.com/trends/rocky-mountain-sparkling-spring-water.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Nutrient-Packed Spring Waters](https://www.trendhunter.com/trends/natural-grocers.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Enhanced Still Water Beverages](https://www.trendhunter.com/trends/yesly.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md)