# Contactless Shopping Experiences Hudson Will Use Amazon's Just Walk Out Technology at Its Stores By Daniel Johnson | Published 2021-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/just-walk-out References: [retaildive](https://www.retaildive.com/news/hudson-to-introduce-amazons-just-walk-out-tech-in-airport-stores/593249/) & [hudsongroup](https://www.hudsongroup.com/sites/default/files/documents-press-releases/Hudson_JWO_Press_Release_FINAL__002_.pdf) [Hudson](https://www.trendhunter.com/trends/park-fifth), the retail company, announced that it will implement [Amazon's](https://www.trendhunter.com/trends/amazon-just-walk-out) Just Walk Out technology at a number of its locations, including its Dallas Love Field Airport store. Following the implementation of the Just Walk Out technology at its Dallas location, Hudson will integrate it into more North American locations in 2021. With the technology, consumers will be able to pay using their credit card, and simply leave the store with the items they wish to purchase. The technology will also help reduce contact between people during the pandemic and may provide a safer shopping experience. "Today's traveler is progressively more connected, mobile, and time sensitive — and they have higher expectations for convenience, safety, and speed during their shopping experiences," said Brian Quinn, the executive vice president and CEO of Hudson. Image Credit: Hudson ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Just Walk Out Technology:** Opportunity to implement Amazon's Just Walk Out technology to increase efficiency and reduce contact during shopping experiences. - **Contactless Payments:** Opportunity to enable customers to pay using their credit card and reduce contact during the pandemic using contactless payment options. - **Safer Shopping Experience:** Opportunity to implement technologies that provide a safer shopping experience, especially during the pandemic, by reducing the need for physical contact. ### Sectors Adopting This - **Retail Industry:** Opportunity for retail industry to adopt new technologies like Just Walk Out to make shopping more efficient and reduce time and contact between shoppers and employees. - **Airport Retail Industry:** Opportunity for airport retail industry to deploy Just Walk Out technology that improves shopping experiences by minimizing physical contact and increasing efficiency. - **Technology Industry:** Opportunity for technology industry to create and provide contactless and safer shopping experiences, by developing and deploying innovative solutions to reduce physical contact and increase speed and convenience. ## Related on Trend Hunter - [Checkout-Free Campus Retail Experiences](https://www.trendhunter.com/trends/amazon-just-walk-out.md) - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [Check-Out Free Convenience Stores](https://www.trendhunter.com/trends/quicktrip.md) - [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store.md)