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# Politically-Informed Sneaker Designs
Jeff Staple and The Shoe Surgeon Launch the Just Vote Sneaker

By Amy Duong | Published 2020-10-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/just-vote
References: [hypebeast](https://hypebeast.com/2020/10/jeff-staple-the-shoe-surgeon-nike-sb-dunk-low-just-vote-giveaway-info) & [justvote.xyz](https://www.justvote.xyz/?shop)

Jeff Staple and The Shoe Surgeon join forces to launch the [Just Vote](https://www.trendhunter.com/trends/eos-just-make-scents) sneaker, which takes the [Nike](https://www.trendhunter.com/trends/dunk-olympic-safari) [SB Dunk Low](https://www.trendhunter.com/trends/sb-dunk-low-3) as the base foundation. It is entirely detailed with patriotic paraphernalia to encourage fans to exercise their right to vote and define their futures.

The upper boasts a white tumbled leather finish with a Swoosh along the midfoot that comes out of a black rectangular box. This is done to replicate the look of checking off a ballot in a playful nod to the overarching theme of the shoe. Additionally, there is a red fabric tag that hangs on the side reading "Vote" rounded out with the Staple pigeon at the heel in a red, white, and blue hat.

Image Credit: Staple

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 34% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Political Statements in Fashion:** Opportunity for fashion brands to integrate political messages into their products and encourage social activism.
- **Customized Sneaker Designs:** Potential for brands to collaborate with artists and designers to create unique and personalized sneaker designs.
- **Patriotic Iconography in Fashion:** Chance for brands to incorporate national symbols and motifs into clothing and accessories as a form of cultural expression.

### Industries Being Reshaped

- **Fashion:** Brands can leverage social and political issues to connect with customers and tap into a market for socially conscious products.
- **Footwear:** Collaborations between footwear brands and designers can lead to innovative and visually striking sneaker designs.
- **Activism:** Opportunity for fashion and footwear brands to create products that inspire social activism and encourage civic engagement.

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