# QSR Pizza Crust Snacks Villa Italian Kitchen's 'Just The Crusts' Shares a Favorite Part of Pizza By Laura McQuarrie | Published 2019-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/just-the-crust References: [myrecipes](https://www.myrecipes.com/news/crust-only-pizza) & [villaitaliankitchen](https://www.villaitaliankitchen.com/) This summer, [Villa Italian Kitchen](https://www.trendhunter.com/trends/villa-m) is adding to its menu with a unique new offering called Just The Crusts, which offers only "everyone's favorite part of the pizza." Rather than receiving a whole pizza pie or an entire slice, consumers will get a pizza-shaped arrangement exclusively made of breaded crust pieces. The new offering not only appeals to pizza lovers but also those who are fans of bread and carbs, as Villa Italian Kitchen has been sure to tag its social media post announcing the new product with hashtags such as #carbs, #welovecarbs and #carbies. While [breadsticks](https://www.trendhunter.com/trends/bacon-cheddar-twists) are commonly sold by pizza chains, this new take on the idea challenges people to consider what actually constitutes pizza. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Crust-based Snacks:** Creating snacks that focus on the crust of a popular food item can offer a unique twist and cater to specific preferences. - **Breaded Innovations:** Exploring different ways to use breaded coatings opens up opportunities for creating innovative and satisfying snacks. - **Reimagining Traditional Foods:** Taking a well-known food like pizza and reimagining it in a different form can spark consumer interest and create new market segments. ### Where This Applies - **Fast Food Chains:** Fast food chains can capitalize on the trend by introducing crust-based snacks as part of their menu offerings, providing a new and enticing option for customers. - **Bakery:** Bakeries can explore creating unique breaded snacks that focus on the crust, tapping into the trend and attracting customers who appreciate different textures and flavors. - **Frozen Food:** Frozen food manufacturers can develop innovative, pre-packaged crust-based snacks that offer convenience and a unique snacking experience, catering to consumers' cravings for quick and tasty options. ## Related on Trend Hunter - [Heat-and-Eat Pizza Bowls](https://www.trendhunter.com/trends/crustless-pizza.md) - [Italian Cuisine Pizza Bites](https://www.trendhunter.com/trends/crosta-mollica-vesuvio-pizza-bites.md) - [Crust-Free Pizza Bowls](https://www.trendhunter.com/trends/crustless-papa-bowls.md) - [Grilled Cheese Pizza Crusts](https://www.trendhunter.com/trends/cheese-toastie-crust.md) - [Familial Bakery-Inspired Pizzas](https://www.trendhunter.com/trends/bakery-crust-pizza.md) - [Savory Parmesan-Encrusted Pizzas](https://www.trendhunter.com/trends/parmesan-stuffed-crust-pizza.md) - [Customizable Grab-and-Go Calzones](https://www.trendhunter.com/trends/calzato.md) - [Crispy Convenience Store Pizzas](https://www.trendhunter.com/trends/caseys-signature-thin-crust.md) - [Traditional Italian Parbaked Crusts](https://www.trendhunter.com/trends/italian-pinsa.md)