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# Pride Month-Celebrating Salads
Just Salad is Celebrating Pride Month with the Just Proud Salad

By Katherine Pendrill | Published 2019-06-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/just-proud-salad
References: [qsrmagazine](https://www.qsrmagazine.com/news/just-salad-celebrates-worldpride-just-proud-salad) & [justsalad](https://justsalad.com/pride)

With June officially underway, Just Salad has rolled out the 'Just Proud Salad.' Created to celebrate all LGBTQIA+ identities, the colorful new salad will be available until Pride Month ends on June 30th.

The Just Proud Salad is a vegetarian dish made up of romaine lettuce, red cabbage, plump cherry tomatoes, creamy avocado, crunchy carrots, and banana peppers. The rainbow-colored salad is then topped with house-made balsamic vinaigrette dressing. However, the best thing about the Just Proud Salad is that $1 dollar from each salad sold will be donated to a local LGBTQIA+ organization to promote inclusivity across the US.

Of course, Just Salad isn't stopping at one dish in its celebration of Pride Month. The chain is also a Bronze-level sponsor of NYC Pride and will be walking in this year’s NYC Pride March.

Image Credit: *Just Salad.*

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 67% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Celebrating LGBTQIA+ Identities in Food:** Opportunity to create more inclusive menus and support LGBTQIA+ organizations through food-related initiatives.
- **Cause-driven Marketing:** Opportunity for businesses to align with social causes and demonstrate their commitment to inclusivity through product offerings and donations.
- **Supporting Local LGBTQIA+ Organizations:** Opportunity for businesses to support and strengthen local LGBTQIA+ organizations through charitable donations.

### Where This Applies

- **Restaurant Industry:** Restaurants can create special menu items and partnerships to celebrate and support LGBTQIA+ communities during Pride Month.
- **Food and Beverage Retail:** Food and beverage retailers can create special Pride-themed products and donate a portion of sales to LGBTQIA+ organizations during Pride Month.
- **Non-profit Sector:** Local LGBTQIA+ organizations can benefit from partnerships with businesses that donate a portion of sales to support their initiatives.

## Related on Trend Hunter

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- [Limited-Edition Summer Salad Menus](https://www.trendhunter.com/trends/national-salad-months.md)
