# Single-Ingredient Protein Powders Just One Protein Boasts the Market's Highest Protein Per Serving By Laura McQuarrie | Published 2025-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-one-protein References: [businesswire](https://www.businesswire.com/news/home/20250501689981/en/Just-One-Protein-Launches-Nationwide-at-Whole-Foods-Market) & [ju.st](https://www.ju.st/oneprotein)  Eat Just—the award-winning and category-creating plant-based egg—launched [Just One](https://www.trendhunter.com/trends/baked-by-sticky) protein, a plant-powered product with just one pure ingredient. Made from the protein of mung beans, Just One has the most protein per gram of any leading protein powder. Just One is a complete protein, containing all nine essential amino acids, plus it has more total essential amino acids than whey, pea or soy protein. Although [protein powders are associated with gym-goers](https://www.trendhunter.com/trends/on3-athletic), this one is introducing itself as a versatile kitchen staple. This nutrient-rich protein powder doesn't make recipes grittier or denser, and Eat Just calls it a first-of-its-kind "functional protein" that belongs in a category of its own. Health-conscious consumers are growing more wary of ultra-processed products and are turning to simpler alternatives made with minimal, recognizable ingredients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 27% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalist-ingredient Products:** Consumers increasingly seek products with fewer ingredients, illustrating a shift towards transparency and simplicity in nutritional choices. - **Functional Protein Foods:** Protein products are evolving beyond fitness realms into everyday staples, creating opportunities for products that blend seamlessly into daily consumption. - **Plant-based Nutrition Innovation:** The rise of plant-powered proteins highlights a shift towards sustainable diets, prioritizing plant sources over traditional animal or soy-based proteins. ### Industries Being Reshaped - **Plant-based Food Industry:** The industry continues to expand as companies innovate with single-ingredient, high-protein offerings that challenge traditional protein sources. - **Nutraceuticals Industry:** With a growing interest in health benefits derived from food, nutraceuticals explore minimal-ingredient solutions that cater to consumer demands for functionality. - **Sports Nutrition Industry:** There is a burgeoning interest in diversifying protein sources within the sports nutrition sector, emphasizing complete and efficient plant-based proteins. ## Related on Trend Hunter - [One-Ingredient Protein Powders](https://www.trendhunter.com/trends/organic-pea-protein-powder.md) - [Minimal-Ingredient Protein Powders](https://www.trendhunter.com/trends/plenish-plant-based-protein-powder.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Precision Fermentation Protein Powders](https://www.trendhunter.com/trends/animalfree-egg-white-protein-powder.md) - [Squeezable Plant Protein Pancakes](https://www.trendhunter.com/trends/just-power-jacks.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md)