# Citrus-Enhanced Vegan Mayonnaise Alternatives 'JUST Mayo' is Made from Yellow Peas and Lemon By Grace Mahas | Published 2019-07-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/just-mayo1 References: [vegnews](https://vegnews.com/2019/7/just-mayo-officially-back-in-stock-at-walmart) & [ju.st](https://www.ju.st/en-us/products/consumer/mayo) With "flexitarian" diet preferences becoming more popular in North America, [Walmart](https://www.trendhunter.com/trends/new-garlic-aioli) has relaunched [vegan condiment](https://www.trendhunter.com/trends/olive-oil-mayo) 'JUST Mayo' on its shelves. The North California plant-based company has increased production to meet the demand for a vegan mayo-alternative. JUST Mayo can be used in a variety of dishes, including macaroni salad, squash soups, potato salads, in addition to traditional sandwiches. The vegan mayo is made from yellow peas which give it a unique creamy texture, and lemon which increases brightness and adds flavor. The formula is Non-GMO Project Verified, egg-free, gluten-free, kosher, and free from artificial flavors. For consumers looking to add more [plant-based foods and ingredients](https://www.trendhunter.com/trends/mayonnaise-style-sauces) into their diets, or looking for food sensitivity-friendly products, JUST Mayo is an ideal choice. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Flexitarian Diet Preferences:** Opportunity to create more plant-based condiment alternatives to cater to the increasing demand for flexitarian diets. - **Increasing Demand for Vegan Products:** Opportunity to develop and market more vegan mayo alternatives to meet the growing consumer demand. - **Plant-based Ingredients:** Opportunity to explore the use of alternative plant-based ingredients to create innovative condiment alternatives. ### Industries Being Reshaped - **Food and Beverage Industry:** Opportunity for food and beverage companies to expand their vegan product lines by introducing vegan mayo alternatives. - **Health and Wellness Industry:** Opportunity for health and wellness companies to cater to the growing market of consumers looking for plant-based and food sensitivity-friendly options. - **Food Manufacturing Industry:** Opportunity for food manufacturers to incorporate alternative plant-based ingredients into their production processes to create innovative condiment alternatives. ## Related on Trend Hunter - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md) - [Relaunched Plant-Based Condiments](https://www.trendhunter.com/trends/just-mayo-and-just-ranch.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Plant-Based Egg Salads](https://www.trendhunter.com/trends/plant-based-egg-salad.md)