# Pure Vegan Mayonnaise Hampton Creek's 'Just Mayo' Does Away with the Eggs By Laura McQuarrie | Published 2014-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-mayo References: [xconomy](http://www.xconomy.com/san-francisco/2013/12/24/hampton-creek-foods-reinvents-egg-cookie-dough/) & [hamptoncreek](http://www.hamptoncreek.com/just-mayo) Hampton Creek's Just Mayo is a [plant-based, cruelty-free and eco-friendly mayonnaise](https://www.trendhunter.com/trends/olive-oil-mayo). In creating Just Mayo, [Hampton Creek Foods](https://www.trendhunter.com/trends/the-hampton-grocer-lacnola)' founder and CEO Josh Tetrick was focused on issues that surround eggs—they're high cholesterol, tend to come from chickens that are kept in poor living conditions and they put quite a strain on the agricultural industry. Instead of this, Just Mayo was developed as a [healthy and wholesome alternative](https://www.trendhunter.com/trends/ms-foods-only-ingredients) to other mayonnaise spreads and dressings on the market. As for what you'll find in Just Mayo, they're all things you can pronounce: non-GMO canola oil, filtered water, lemon juice, white vinegar, organic sugar, salt, pea protein, spices, food starch and beta-carotene, which is a great source of B12 for vegans and vegetarians. Although it's often assumed that healthy foods are more expensive, Just Mayo is quite the opposite, and is often sold at discount retailers like Dollar Tree. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Products:** The trend of plant-based products is growing as consumers look for healthier and environmentally friendly alternatives to traditional products. - **Cruelty-free Products:** The demand for cruelty-free products is increasing as consumers become more conscious about the ethical treatment of animals. - **Affordable Healthy Food:** The trend of affordable healthy food is emerging as consumers seek accessible options for nutritious products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the opportunity of developing and marketing plant-based alternatives to traditional products, such as mayonnaise. - **Beauty and Personal Care:** The beauty and personal care industry can tap into the demand for cruelty-free products and offer a variety of options for ethical consumers. - **Retail:** Retailers can capitalize on the trend of affordable healthy food by offering a range of nutritious products at discounted prices. ## Related on Trend Hunter - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Relaunched Plant-Based Condiments](https://www.trendhunter.com/trends/just-mayo-and-just-ranch.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Plant-Based Egg Salads](https://www.trendhunter.com/trends/plant-based-egg-salad.md) - [UK Plant-Based Egg Debuts](https://www.trendhunter.com/trends/just-egg-1.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md)