# Marshmallow-Only Cereal Snacks Lucky Charms Just Magical Marshmallows Come in Eight Pack Styles By Michael Hemsworth | Published 2021-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/just-magical-marshmallows References: [brandeating](https://www.brandeating.com/2021/08/lucky-charms-just-marshmallows-fall-back-on-store-shelves-for-a-limited-time.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [generalmills](https://www.generalmills.com) The Lucky Charms Just Magical Marshmallows are arriving on store shelves for a [limited time only](https://www.trendhunter.com/trends/halloween-oreo-puffs-cereal) to provide avid fans of the namesake cereal with a way to indulge their sweet tooth. The snack comes with a mix of the [marshmallows from the cereal](https://www.trendhunter.com/trends/lucky-charms-latte) in eight differently branded four-ounce packs that each boast a different one of the marshmallow designs. This correlates to the brand's new design that is inspired by the unique power that each of the marshmallows has, which includes the [Heart Charm](https://www.trendhunter.com/trends/hearts-marshmallows), Star Charm, Horseshoe Charm, Clover Charm, Blue Moon Charm, Unicorn Charm, Rainbow Charm and the Red Balloon Charm. The Lucky Charms Just Magical Marshmallows is available nationwide, but won't be around for long. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Marshmallow-only Snacks:** The trend towards marshmallow-only snacks presents an opportunity for companies to create new products or variations of existing products using marshmallows as the main ingredient. - **Limited-time Offers:** The trend towards offering limited-time products like the Lucky Charms Just Magical Marshmallows creates a sense of urgency for customers to try the product, potentially driving sales and revenue. - **Branded Snacks:** The popularity of branded snacks, like the eight different Lucky Charms marshmallow packs with unique designs, presents an opportunity for companies to collaborate with popular brands to create unique snack products. ### Who This Affects Most - **Snack Foods:** The snack food industry can capitalize on the trend towards marshmallow-only snacks by creating new products or variations of existing products using marshmallows as the main ingredient. - **Limited-time Food Offerings:** Companies in the limited-time food offering industry can benefit from creating and promoting new products for a short period, creating FOMO for consumers, and driving sales. - **Branding and Collaborations:** The branding and collaboration industry presents an opportunity for companies to collaborate with popular brands and create unique snack products that appeal to a wide variety of customers. ## Related on Trend Hunter - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md)