# Allergy-Friendly Celebration Cakes Just Love Makes Cakes Without Nuts, Milk or Eggs By Laura McQuarrie | Published 2023-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-love References: [fabnews.live](https://fabnews.live/no-nuts-no-milk-just-love-biles-hendry-revolutionises-just-loves-inclusive-celebration-cakes-brand/) & [justlovefoodcompany](https://www.justlovefoodcompany.com/)  Happy Birthday Cake and Indulgent Chocolate Cake are decadent desserts from Just Love that can be enjoyed without worry or guilt, since they are mindfully made without major allergens. Just Love got its start after Mike Woods' children were diagnosed with life-threatening nut allergies and unable to share cake at parties. To fill a void in the market, Woods set out to create the UK’s first nut-free celebration cake and the UK’s first vegan (milk and egg-free) celebration cake in 2019. As a result of growing awareness of food allergies and intolerances, brands are creating free-from products that can be enjoyed every day and as part of special occasions without compromising their health or dietary restrictions. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 41% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Allergy-friendly Desserts:** Producing desserts free from major allergens such as nuts, milk, and eggs to cater to an increasing number of people with food allergies and intolerances. - **Free-from Products:** Developing a wide range of products free from major food allergens, making them accessible to those with dietary restrictions and preferences. - **Mindful Food Consumption:** Encouraging people to make conscious decisions about the foods they eat and the impact it has on their health and wellbeing. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can expand their product lines to cater to customers with food allergies and intolerances. - **Hospitality:** Hotels and restaurants can add allergy-friendly dessert options to their menus to accommodate guests with food allergies. - **Retail:** Specialty food stores can carry more free-from products to cater to customers with dietary restrictions. ## Related on Trend Hunter - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Free-From Mother's Day Cakes](https://www.trendhunter.com/trends/to-mum-confetti-traybake.md) - [Cotton Candy Cakes](https://www.trendhunter.com/trends/cotton-candy-cake.md) - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Allergen-Friendly Grocery Lines](https://www.trendhunter.com/trends/freeform.md) - [Celebratory Free-From Bakery Products](https://www.trendhunter.com/trends/oggs-treats.md) - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Allergen-Free Baking Kits](https://www.trendhunter.com/trends/cake-bite-kit.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md)