# Doodled Food Branding Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper By Amelia Roblin | Published 2013-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-for-kids-packaging References: [thedieline](http://www.thedieline.com/blog/2013/9/27/morrisons-just-for-kids.html) & [elmwood](http://www.elmwood.com/home/case-studies/) The majority of Western parents may still be skeptical when it comes to considering [ready-made meals for their children](https://www.trendhunter.com/trends/tilda-taste-travellers). Just for Kids packaging diminishes any misgivings about this product line in particular by wrapping the items up in a healthy bundle of playfulness and practicality. [Elmwood of England](https://www.trendhunter.com/trends/skittles-branding) decorated the boxes with [adorable illustrations](https://www.trendhunter.com/trends/oodles-of-doodles) that surround photos of the prepared plates. You'll notice worms, birds and little monsters that seem to have been drawn directly onto the tablecloth in the image. Even the name of the brand appears to have been written and colored in by hand. Of course, it isn't all about getting the child's approval. To appease the parents, Just for Kids packaging includes a "grown up bit" in the bottom right corner that outlines the nutritious features of the dishes within. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging:** There is an opportunity for brands to incorporate fun and playful elements into their packaging to appeal to younger consumers. - **Handwritten Design:** Using handwritten and hand-drawn elements in packaging design can create a more personalized and authentic feel, appealing to both parents and children. - **Health-focused Ready-made Meals:** The demand for ready-made meals designed specifically for children, with a focus on healthy and nutritious ingredients, is on the rise, presenting an opportunity for food companies. ### Where This Applies - **Food Packaging:** The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents. - **Graphic Design:** Graphic design agencies can offer their expertise in creating hand-drawn and handwritten elements for food brands targeting children, helping to enhance the overall playful and authentic branding. - **Ready-made Meals:** The ready-made meals industry can develop new product lines specifically tailored for children, emphasizing nutritious ingredients and using playful packaging to attract parents and their kids. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Recyclable Kid-Friendly Meals](https://www.trendhunter.com/trends/little-dish-1.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)