# Vegan-Friendly Egg Substitutes Just Egg is a Plant-Based Product That Can Be Used in Place of Eggs By Katherine Pendrill | Published 2018-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-egg References: [thedailymeal](https://www.thedailymeal.com/eat/vegan-egg-taste-test/100218) & [justforall](https://www.justforall.com/en-us/products/consumer/egg) To cater to the growing number of consumers adopting a vegan diet, a plant-based startup has launched a [vegan-friendly egg substitute](https://www.trendhunter.com/trends/just-egg-scramble) called 'Just Egg.' Despite being rich in protein, the eggy concoction is completely free of animal products. Just Egg is a [plant-based egg substitute](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg) that is made from GMO-free mung bean -- a protein-rich legume that is often found in Asian cuisine. The unique texture of the egg-free mixture means that it can be scrambled, used to make omelettes, or even mixed into baked goods such as pancakes and quick breads. With a young, vegan consumer base in mind, Just Egg also boasts sleek minimalist packaging that makes it stand out on store shelves. Just be sure not to mistake it for a drink. Image Credit: *Just Egg.* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Substitutes:** Just Egg's use of mung bean as a protein-rich legume for egg replacement presents opportunities for innovation in other plant-based substitutes. - **Vegan Convenience Foods:** Just Egg's sleek packaging and multi-use potential provides a model for other vegan convenience foods to cater to a young, minimalist consumer base. - **Alternative Baking Ingredients:** Just Egg's ability to be used as a protein substitute in baked goods presents opportunities for further innovation and market growth in the alternative ingredients space. ### Who This Affects Most - **Plant-based Foods:** Just Egg's introduction of a new, plant-based protein source presents opportunities to expand the market for other plant-based food products and increase adoption of this type of diet. - **Convenience Foods:** Just Egg's easy-to-use and versatile substitute option falls under the convenience product category and presents opportunities for innovation across packaged grocery items. - **Bakery and Pastry:** Just Egg's use as a protein substitute in baked goods supplies innovation opportunities for bakery and pastry manufacturers to create alternative, vegan-friendly products. ## Related on Trend Hunter - [Plant-Based Japanese Eggs](https://www.trendhunter.com/trends/ever-egg.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Bean-Based Liquid Eggs](https://www.trendhunter.com/trends/plant-based-liquid-egg.md) - [Konjac-Based Egg Alternatives](https://www.trendhunter.com/trends/vegan-eggs-umami-united.md) - [Single-Ingredient Egg Substitutes](https://www.trendhunter.com/trends/meala-foodtech-groundbaker.md)