# Breakfast Flatbread Meals Caribou Coffee Unveiled the JUST Egg Roasted Tomato & Pesto Flatbread By Colin Smith | Published 2022-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-egg-roasted-tomato References: [brandeating](https://www.brandeating.com/2022/05/caribou-coffee-adds-new-just-egg-roasted-tomato-pesto-flatbread.html) & [cariboucoffee](https://www.cariboucoffee.com/?a)  [Caribou Coffee](https://www.trendhunter.com/trends/caribou-pumpkin-menu) announced the '[JUST Egg Roasted](https://www.trendhunter.com/trends/plantbased-food-offering) Tomato & Pesto Flatbread' as part of its partnership with 'JUST Egg,' the plant-based egg manufacturer and supplier. This breakfast item is an excellent choice for vegetarian and vegan customers, as everything from the egg to the cheese is made out of plant-based materials. The flatbread sandwich includes a folded omelet-style JUST Egg, roasted tomatoes, a vegan pesto sauce, and even a vegan version of smoked provolone cheese made from '[Violife](https://www.trendhunter.com/trends/egg-free-breakfast-bites).' This new flatbread breakfast item is available now at Caribou Coffee locations across the United States. However, this is only available for a limited time and it is not currently planned to become a permanent offering. The price of the breakfast flatbread will vary by location. Image Credit: Caribou Coffee ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Breakfast Options:** There is a growing demand for plant-based breakfast options and companies can capitalize on this trend by creating innovative and tasty offerings like the JUST Egg Roasted Tomato & Pesto Flatbread. - **Partnerships with Plant-based Food Suppliers:** Businesses can leverage the growing interest in plant-based foods by partnering with suppliers like JUST Egg to create unique and sustainable menu items. - **Limited Time Offerings:** Creating limited time offerings like the JUST Egg Roasted Tomato & Pesto Flatbread can generate buzz and excitement around a brand while also allowing for experimentation with new products. ### Sectors Adopting This - **Fast Food:** Fast food chains can attract a new demographic of health-conscious consumers by offering more plant-based breakfast options like the JUST Egg Roasted Tomato & Pesto Flatbread. - **Coffee Shops:** Coffee shops and cafes can differentiate themselves by partnering with plant-based food suppliers to offer unique and sustainable breakfast menu items. - **Food Manufacturing:** Plant-based food manufacturers like JUST Egg can collaborate with companies in the food manufacturing industry to create customized and plant-based food products. ## Related on Trend Hunter - [Vegan QSR Menu Updates](https://www.trendhunter.com/trends/plantbased-food-offering.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Breakfast Menu Additions](https://www.trendhunter.com/trends/the-coffee-bean.md) - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Loaded Breakfast Sandwiches](https://www.trendhunter.com/trends/chipotle-chicken-egg-avocado-on-ciabatta.md)