# Plant-Based Breakfast Burritos JUST Egg Breakfast Burritos Come in Two Flavor Options By Michael Hemsworth | Published 2024-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-egg-breakfast-burritos References: [vegconomist](https://vegconomist.com/products-launches/just-egg-debuts-frozen-plant-based-breakfast-burritos-giant-stores/) & [ju.st](https://www.ju.st/)  The [JUST Egg](https://www.trendhunter.com/trends/plant-based-pockets) Breakfast Burritos are a new range of products from the [plant-based food brand](https://www.trendhunter.com/trends/just-egg-1) that are formulated to deliver exceptional taste and nutrition in the morning hours. The burritos are crafted with a hand-wrapped format that's hand-filled with 100% plant-based ingredients with the JUST Egg product in the spotlight. The burrito boasts more than 10-grams of protein in each serving, while also featuring a soy, cholesterol and artificial flavor-free recipe. The burritos come in two flavors including [Southwest](https://www.trendhunter.com/trends/southwest-breakfast-burrito) and Skillet. The JUST Egg Breakfast Burritos are ready to heat and eat in just three-minutes, and are arriving now in select US states ahead of a wider release taking place in July. The grab-and-go, vegan-friendly nature of the breakfast item positions it competitively in the marketplace given the importance consumers place on these attributes. Image Credit: JUST Egg ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 32% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Breakfast Options:** Disruptive innovation opportunities in creating new plant-based breakfast items with high protein content and convenient preparation methods. - **Grab-and-go Vegan Foods:** Opportunities to develop more grab-and-go vegan options that cater to the increasing demand for convenient plant-based meals. - **Hand-crafted Breakfast Burritos:** Exploring innovative hand-crafted formats for breakfast burritos using plant-based ingredients to attract health-conscious consumers. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry can capitalize on the rising trend of breakfast foods by expanding product lines with innovative plant-based options. - **Vegan Prepared Foods Market:** The vegan prepared foods market has room for growth by introducing more ready-to-eat vegan breakfast options with diverse flavors and nutritional benefits. - **Health-conscious Consumer Goods:** Health-conscious consumer goods companies have the opportunity to develop premium, hand-crafted breakfast burritos made from sustainable and plant-based ingredients. ## Related on Trend Hunter - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Plant-Based Breakfast Pockets](https://www.trendhunter.com/trends/plant-based-pockets.md) - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Egg-Free Breakfast Bites](https://www.trendhunter.com/trends/egg-free-breakfast-bites.md) - [Plant-Based Brunch Burgers](https://www.trendhunter.com/trends/the-brunch-burger.md) - [Plant-Based Sous-Vide Bites](https://www.trendhunter.com/trends/sous-vide-bite.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md)