# Whole Food Snack Bars The JERF Bar Encourages Consumers to "Just Eat Real Food" By Laura McQuarrie | Published 2017-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-eat-real-food References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/jerf-bars.html) & [jerfbar](http://www.jerfbar.com/) The JERF Bar was developed as a clean alternative to the many [protein and snack bars](https://www.trendhunter.com/trends/rxbar-high-protein) on the market that are filled with undesirable ingredients and appeals to health-conscious consumers who only want to "Just Eat Real Food." JERF Bars are offered in a range of flavors, including Cinnamon Raising, Cherry & Seeds, as well as [Chocolate Coconut](https://www.trendhunter.com/trends/aloha-chocolate-cherry), all of which emphasize the inclusion of organic, high-quality real food ingredient lists that are free from gluten, dairy, soy and GMO products. As such, the brand promises that "Each of our hand-selected ingredients does more than boast a delicious flavor -- it helps you look and feel your best." The nourishing real food snack bars boast [13 grams of protein](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars), plus cleanly designed wrappers with bold text that emphasizes the simple, wholesome nature of the ingredient lists. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Snack Bars:** The demand for snack bars made with organic, high-quality ingredients is growing, creating an opportunity for clean ingredient snack bar brands. - **Protein-packed Snack Bars:** The popularity of snack bars with high protein content is rising, presenting an opportunity for brands to create protein-packed options. - **Gluten-free and Allergen-friendly Snack Bars:** There is a growing demand for snack bars that are free from gluten, dairy, soy, and GMOs, offering a disruptive opportunity for brands to cater to health-conscious consumers with dietary restrictions. ### Industries Being Reshaped - **Health Food Snack Bar Industry:** The health food snack bar industry can capitalize on the demand for clean ingredient, protein-packed, and allergen-friendly snack bars. - **Fitness and Wellness Industry:** The fitness and wellness industry can leverage the trend of clean ingredient and protein-packed snack bars as part of a healthy and balanced lifestyle. - **Specialty Diet Industry:** The specialty diet industry, catering to consumers with dietary restrictions, has an opportunity to offer gluten-free and allergen-friendly snack bars that meet their specific needs. ## Related on Trend Hunter - [Clean-Label Energy Bars](https://www.trendhunter.com/trends/jambar.md) - [Free-From Protein Bar Ranges](https://www.trendhunter.com/trends/junkless-protein-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/clean-protein-bars.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Free-From Drizzled Granola Bars](https://www.trendhunter.com/trends/junkless-drizzled.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Purpose-Driven Chocolate Bars](https://www.trendhunter.com/trends/dirtbag-bar.md)