# Food-Ordering Wands The 'Just Eat Ordering Wand' Makes Ordering Food a Magical Experience By Laura McQuarrie | Published 2017-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/just-eat-ordering-wand References: [foodandwine](http://www.foodandwine.com/news/just-eat-food-wand-technology) Online food delivery service Just Eat is hoping to bring more magic into the lives of foodies with its Just Eat Ordering Wand—with the wave of the wand, consumers are instantly able to place their favorite food order. When the wand is waved, it uses a cutting-edge Chirp soundwave technology to send an encrypted sound signal to the Just Eat mobile app. To confirm that one's favorite food order has been placed, the tip of the Just Eat Ordering Wand lights up. Although the Just Eat Ordering Wand is currently being explored as a prototype, Just Eat already envisions that the [food-ordering wand](https://www.trendhunter.com/trends/wizarding-world-cookbook) has the potential to be updated to include [group ordering and bill splitting tools](https://www.trendhunter.com/trends/foodie-call), as well as integrated promotional offers and discounts. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Magic Wand Ordering:** Opportunity for food delivery services to incorporate innovative technology and create unique customer experiences. - **Chirp Technology:** Opportunity for companies to explore using Chirp soundwave technology in other industries beyond food delivery. - **Integrated Promotions:** Opportunity for businesses to enhance customer engagement with personalized promotional offers and discounts. ### Sectors Adopting This - **Food Delivery Services:** Opportunity for food delivery services to incorporate unique and innovative technology to differentiate themselves in the competitive market. - **Technology Industry:** Opportunity for companies to explore using Chirp soundwave technology in other industries beyond food delivery. - **Advertising Industry:** Opportunity for advertisers to create innovative and personalized promotional offers and discounts that enhance customer engagement. ## Related on Trend Hunter - [AI-Powered Takeout Voice Assistants](https://www.trendhunter.com/trends/just-eat-ai-voice-assistant.md) - [Screenless Learning Wands](https://www.trendhunter.com/trends/kinoo-magic-wand.md) - [AI Recipe Platforms](https://www.trendhunter.com/trends/chefwand.md) - [Gesture Control Tools](https://www.trendhunter.com/trends/flick-wand.md) - [In-App Restaurant Ordering Systems](https://www.trendhunter.com/trends/restaurant-ordering-system.md) - [AI-Based Ordering Technologies](https://www.trendhunter.com/trends/beef-o-bradys.md) - [AI-Powered Pizza Ordering Systems](https://www.trendhunter.com/trends/papa-johns-food-ordering-agent.md) - [One-Swipe Ordering Solutions](https://www.trendhunter.com/trends/crunch-time-ordering.md) - [Fakeaway Meal Hotlines](https://www.trendhunter.com/trends/kitchen-joy.md)