# Egg-Requiring Breakfast Kits 'Just Crack an Egg' Meal Kits Need Only a Fresh Egg and a Microwave By Michael Hemsworth | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-crack-an-egg References: [foodbev](https://www.foodbev.com/news/kraft-heinz-creates-scrambled-egg-breakfast-kit-brand/) & [justcrackanegg.net](http://www.justcrackanegg.net) The 'Just Crack an Egg' meal kits have been unveiled by [Kraft Heinz](https://www.trendhunter.com/trends/homebake-42530) as a new way to enjoy a [fresh breakfast](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes) without having to utilize a frying pan or any appliances in the kitchen aside from your microwave. Free from artificial flavors, preservatives and dyes, the meal kits are packed with diced vegetables, Kraft cheese shreds, Oscar Meyer meats and Ore-Ida potatoes. To prepare the meal, consumers just need to add a fresh egg into the container and cook it in the microwave for two minutes before it's ready to eat at home or on the go. The 'Just Crack an Egg' meal kits are set to be made available in four flavor options including 'All American,' 'Denver,' 'Rustic' and 'Ultimate.' Image Credit: FoodBev Media ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Microwave Meal Kits:** The rise of microwave meal kits like 'Just Crack an Egg' presents an opportunity for companies to create convenient, ready-to-cook meals that require minimal preparation and cooking time. - **Customizable Breakfast Kits:** The introduction of customizable breakfast kits offers a chance for businesses to provide consumers with a variety of options to personalize their meals, catering to individual tastes and dietary preferences. - **Healthy Convenience Foods:** The demand for healthier convenience foods, like the 'Just Crack an Egg' meal kits that are free from artificial ingredients, creates an opportunity for companies to develop nutritious and convenient options for busy consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore innovative ways to create and market microwave meal kits, tapping into the growing demand for convenient and time-saving meal solutions. - **Consumer Packaged Goods:** Companies in the consumer packaged goods industry can capitalize on the trend of customizable breakfast kits by offering a range of ingredients and flavors, allowing consumers to create their ideal breakfast experience. - **Health and Wellness:** The health and wellness industry can develop and promote healthier convenience food options, positioning themselves as providers of nutritious meals that are quick and easy to prepare. ## Related on Trend Hunter - [Scrambled Egg Cups](https://www.trendhunter.com/trends/instant-scrambled-eggs.md) - [Frozen Eggless Meals](https://www.trendhunter.com/trends/eggless-meal.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Ready-to-Eat Omelet Snacks](https://www.trendhunter.com/trends/crepini.md) - [Versatile Frozen Omelettes](https://www.trendhunter.com/trends/frozen-omelettes.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Breakfast Meal Kits](https://www.trendhunter.com/trends/convenient-breakfast.md) - [Heat-and-Eat Canned Omelettes](https://www.trendhunter.com/trends/canned-omelette.md) - [On-The-Go Breakfast Bowls](https://www.trendhunter.com/trends/scramblers.md)