# Colorful Smokey-Eyes Just Cavalli's Spring 2010 Milan Show Features Purple-Lidded Eyes By Jacqueline Parrish | Published 2009-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/just-cavallis-spring-20101 References: [vogue](http://www.vogue.co.uk/beauty/fashion-trends/090928-purple-reigns.aspx) & [justcavalli](http://www.justcavalli.com/) Earlier this week at Milan’s Fashion Week, Just Cavallis Spring 2010 collection saw the razor thin models strutting the catwalk, made-up in a purple tinted version of the infamous [smokey-eye](https://www.trendhunter.com/trends/shadow-of-secrets-collection). The [purple-lidded eyes](https://www.trendhunter.com/trends/cashmere-matte-eyelights) were a fun take on the classic sultry, smudged makeup look sported by women all over the world. Just Cavalli's Spring 2010 makeup look was created for the designer by hot makeup brand M.A.C. Check out the [link](http://makeupforlife.net/2009/09/runway-makeup-face-chart-just-cavalli-spring-2010-at-milan-fashion-week.html#more-14509) for instructions on how to create your very own purple-hued smokey eye. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Smokey-eyes:** The rise of brightly-colored, playful twists on the classic smokey-eye trend could lead to new makeup product lines targeted towards bold and experimental consumers. - **Milan Fashion Week 2010:** Milan Fashion Week 2010 saw the purple-lidded smokey-eye trend, and will likely continue to set makeup and fashion trends for years to come. - **M.A.C. Makeup Partnerships:** The M.A.C. brand, known for its artistic collaborations, could pursue more collaborations with up-and-coming fashion designers. ### Sectors Adopting This - **Beauty and Makeup:** The beauty and makeup industry could capitalize on the playful and colorful smokey-eye trend by releasing new products designed to appeal to consumers who want to make a bold statement. - **Fashion:** Fashion designers can incorporate the latest makeup and beauty trends into their runway shows, allowing them to capture the attention of style-conscious consumers. - **Cosmetics Manufacturing:** Cosmetics manufacturers can explore partnerships with high-end fashion brands to market and promote their products by featuring them in runway shows and other events. ## Related on Trend Hunter - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md)