# More Rugby Fashion Just Cavalli Underwear Ad By mediterranean | Published 2008-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/just-cavali-ad-rugby References: [catwalkqueen](http://www.catwalkqueen.tv/2008/04/just_cavalli_ar.html) Take that, Armani and Beckham! Just Cavalli’s new men’s underwear ad features not one, but 5 members of the Italian rugby team, [Montepaschi Viadana](http://www.rugbyviadana.com). The campaign which will run starting in June 2008 in a selected number of Italian and international magazines features: Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen, and Kaine Robertson. The Montepaschi Viadana team was founded in 1970 and has won various national trophies. The [ad campaign was shot](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) by photographer Gianpaolo Sgura in the team’s official locker-room. Hot! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 82% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Men's Rugby Fashion:** Opportunity for fashion brands to collaborate with rugby teams to create stylish and functional sportswear for men. - **Athlete Endorsements in Fashion:** Fashion brands can leverage the popularity and influence of professional athletes to promote their products and increase brand visibility. - **Sports-inspired Marketing:** The advertising industry can tap into the growing trend of sports-inspired marketing campaigns to target a wider audience. ### Where This Applies - **Fashion:** Fashion brands can explore new collaborations and partnerships with sports teams to create unique and marketable products. - **Advertising:** Brands can utilize athlete endorsements as a powerful marketing tool to enhance brand image and attract a more diverse consumer base. - **Sports Marketing:** Companies specializing in sports marketing can offer innovative campaigns and strategies that incorporate sports-inspired elements to engage consumers. ## Related on Trend Hunter - [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md) - [Wearable Rugby Reports](https://www.trendhunter.com/trends/wearable-report.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Italian-Inspired Football Fashion](https://www.trendhunter.com/trends/art-of-football-2.md) - [Rugby-Themed Vacation Getaways](https://www.trendhunter.com/trends/the-ritz-carlton.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)