# Simplified Snack Packaging Just Bar Branding Keeps its Image as Straightforward as its Ingredients By Amelia Roblin | Published 2013-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/just-bar-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/09/just-concept.html) & [georgettek.tumblr](http://georgettek.tumblr.com/post/58777754220/jelena-grahovac-just) The designer of Just Bar packaging quite cleverly opted for a [simplified brand image](https://www.trendhunter.com/trends/scotts-protein-ball) as a great way to communicate the purity of the treat inside of it. [Bright colors](https://www.trendhunter.com/trends/betterforyou-snack-packaging) were chosen to represent each of the different flavors; however, you'll notice that this is the boldest visual strategy employed. Other than that, Jelena Grahovac included a transparent window in the [snack bar wrapper](https://www.trendhunter.com/trends/junkless-drizzled) to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect's flight path. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Snack Packaging:** An opportunity for brands to communicate the purity and simplicity of their products while using bold colors and minimal visual strategies. - **Transparent Packaging:** A trend where transparent windows are included in packaging, allowing the consumer to view the product inside, which can add value to the product. - **Innovative Branding:** A trend where brands opt for unique and creative ways to distinguish themselves from competitors. ### Sectors Adopting This - **Food and Beverage:** An industry where simplified snack packaging and transparent packaging can be utilized. - **Health and Wellness:** An industry where innovative and transparent packaging that showcases healthy ingredients can provide a competitive edge. - **Design and Advertising:** An industry where brands can leverage innovative branding strategies, such as minimal visuals and creative typography. ## Related on Trend Hunter - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)