# Interactive Fruit Juice Packaging Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging By Kanesa D | Published 2024-05-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jus-de-fruits-caraibes References: [packagingeurope](https://packagingeurope.com/news/tetra-pak-and-jus-de-fruits-caraibes-launches-connected-packaging-for-good/10321.article) & [jusdefruitscaraibes](https://www.jusdefruitscaraibes.com/)  Jus de Fruits Caraïbes has partnered with Tetra Pak, one of the world's leading food processing and packaging companies and a longstanding [Active and Intelligent Packaging Industry Association](https://www.trendhunter.com/trends/digital-preservation) (AIPIA) member, to develop an engaging connected packaging experience. The concept has been brought to life by the creative technology studio [Appetite Creative](https://www.trendhunter.com/trends/gulf-union-foods), also an AIPIA member. The smart packaging campaign spotlights Banga from [Schweppes International](https://www.trendhunter.com/trends/schweppes-redesign) and leverages a web app-based connected experience accessible via QR codes. Through this platform, users can engage in an entertaining game where they slice virtual fruit to create fruit juice. Each active user triggers a small donation to a local children’s charity. In addition to the game, the connected experience includes a quiz designed to educate customers on recycling beverage cartons. Image Credit: Jus de Fruits Caraïbes ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 82% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Connected Consumer Engagement:** Integrating web app-based experiences via QR codes transforms passive packaging into interactive customer engagement tools. - **Gamification in Packaging:** Utilizing game mechanics within packaging, such as virtual fruit slicing, can enhance user interaction and brand loyalty. - **Charity-linked Promotions:** Incorporating charitable donations within user-driven activities aligns brand initiatives with social responsibility. ### Where This Applies - **Food and Beverage Packaging:** Interactive and connected features in packaging provide new avenues for consumer engagement and data collection. - **Mobile Marketing:** Integration of QR code-driven web apps in packaging opens up innovative marketing opportunities through direct customer interaction. - **Digital Advertising:** The nexus of gaming and digital incentives in physical products represents a convergence of traditional and online advertising strategies. ## Related on Trend Hunter - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Accessible Juice Drink Packaging](https://www.trendhunter.com/trends/robinsons-fruit-shoot.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)