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# Dinosaur-Transporting Pranks
This Railway Station Teases Cargo from the Jurassic World Movie

By Laura McQuarrie | Published 2015-06-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jurassic-world-movie
References: [adweek](http://www.adweek.com/adfreak/jurassic-park-transport-crate-has-appeared-middle-london-train-station-165184) & [jurassicworldmovie](http://www.jurassicworldmovie.com/)

In anticipation of the [new Jurassic World movie](https://www.trendhunter.com/trends/jurassic-world-x-klipsch-speakers), London's Waterloo Station is now holding a [mysterious container](https://www.trendhunter.com/trends/giant-delivery-box) that warns commuters: "Danger! Predatory Livestock. Handled Trainers Only."

Since the movie is exciting new and old fans of the franchise, the crate hardly needs to be emblazoned with the [Jurassic Park branding](https://www.trendhunter.com/trends/mms-mega-peanut-butter) in order to make it recognizable. Instead, the crate is subtly stamped with a logo for the fictive 'InGen Technologies' institute from the upcoming movie.

Now that the release of the movie is just a few days away, this mysterious box could mean that some surprises are in store for the people passing though this London station. This is also a stunt that could be just as effective anywhere in the world.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 59% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Movie-related Promotional Campaigns:** Opportunity for businesses to create interactive and engaging promotions around highly anticipated movies, like Jurassic World.
- **Mysterious and Intriguing Marketing Tactics:** Exploring innovative ways to capture attention and generate buzz through enigmatic marketing strategies.
- **Brand Integration in Public Spaces:** Utilizing public spaces as platforms for brand integration and experiential marketing initiatives.

### Where This Applies

- **Film and Entertainment:** Creating unique and immersive experiences to promote upcoming movies and engage audiences.
- **Advertising and Marketing:** Developing out-of-the-box marketing campaigns to create intrigue and capture public attention.
- **Tourism and Travel:** Leveraging iconic landmarks and transportation hubs to enhance tourist experiences through themed installations and activations.

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