# Premium Pigskin Suede Sneakers New Balance Revives the M990 in an Elevated Jupiter Update By Amy Duong | Published 2018-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jupiter-update References: [hypebeast](https://hypebeast.com/2018/3/new-balance-m990-jupiter) & [deadstock](https://www.deadstock.ca/collections/new-arrivals/products/new-balance-m990jp4-jupiter) Footwear label New Balance brings the M990 sneaker silhouette back to life with its latest Jupiter upgrade. The footwear model receives a new colorway makeover all across its upper, coated in a tone of dark orange and accenting gray details. The splash of grey decorates the New Balance 'N' logo, the heel tab, and the midsoles. The revived [M990 silhouette](https://www.trendhunter.com/trends/made-in-usa-990v6) also takes on a change across the sneaker's usual mesh panel. The M990 Jupiter upgrade is constructed from a full [premium pigskin suede](https://www.trendhunter.com/trends/black-suede) material across the upper. This rests on top of a white and grey foundation of the [EVA midsole](https://www.trendhunter.com/trends/990v6-made-in-usa) with ENCAP technology. Additionally, there is also perforated paneling detailing across the upper to deliver breathability. The sneakers are now available for purchase at Livestock online. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Premium Pigskin Sneakers:** The use of premium pigskin suede material in sneaker construction presents an opportunity for luxury and high-end footwear brands to offer elevated products. - **Colorway Makeovers:** The trend of giving classic sneaker silhouettes new colorways opens up opportunities for brands to attract consumers with fresh and unique designs. - **Perforated Paneling:** The incorporation of perforated paneling in sneakers provides an opportunity for athletic footwear brands to enhance breathability and comfort for consumers. ### Where This Applies - **Footwear:** The footwear industry can explore the use of premium materials and colorway makeovers to create innovative and stylish products. - **Luxury:** Luxury brands can embrace the trend of premium pigskin sneakers to offer high-end footwear options to their discerning clientele. - **Athletic:** Athletic footwear companies can incorporate perforated paneling in their designs to improve breathability and performance for athletes. ## Related on Trend Hunter - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Sleek Tonal Layered Footwear](https://www.trendhunter.com/trends/990v6-2.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Muted Luxurious Joint Sneakers](https://www.trendhunter.com/trends/990v6-sneaker-4.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/933-sneaker.md)