# Fast Casual Chinese Kitchens Junzi Kitchen Focuses on Homestyle Cooking and Everyday Chinese Food By Katherine Pendrill | Published 2019-06-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/junzi-kitchen References: [qsrmagazine](https://www.qsrmagazine.com/exclusives/junzi-kitchens-mission-revolutionize-chinese-food) Junzi Kitchen is on the cusp of revolutionizing Chinese food in America. With the opening of its fourth location in Manhattan this May, the restaurant could soon bring [fast casual Chinese food](https://www.trendhunter.com/trends/pei-wei-asian-kitchen) beyond the East coast. Junzi Kitchen is a unique Chinese restaurant concept that focuses on [homestyle cooking](https://www.trendhunter.com/trends/jane-foodie). As Chef and Culinary Director Lucas Sin explains, the idea is to offer the kind of everyday Chinese dishes that the four founders used to eat." As the chain's website states: "By combining Chinese culinary traditions with new ideas, we are committed to making simple and thoughtful everyday Chinese food for everyone." While [Chinese restaurants in America](https://www.trendhunter.com/trends/nin-hao-restaurant) are either fast food restaurants or sit-down places with the same menus from the 80s and 90s, Junzi Kitchen aims to occupy a middle ground that caters to changing consumer preferences. Image Credit: *Junzi Kitchen.* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Fast Casual Chinese Food:** Junzi Kitchen is revolutionizing Chinese food in America with its unique fast casual concept focusing on homestyle cooking. - **Consumer Preferences:** Junzi Kitchen aims to cater to changing consumer preferences by offering simple and thoughtful everyday Chinese food. - **Regional Expansion:** With the opening of its fourth location in Manhattan, Junzi Kitchen is poised to bring fast casual Chinese food beyond the East coast. ### Who This Affects Most - **Restaurant:** The restaurant industry can explore the disruptive innovation opportunities presented by the fast casual Chinese food concept. - **Food Service:** The food service industry can take note of Junzi Kitchen's focus on homestyle cooking and everyday Chinese food to cater to changing consumer preferences. - **Franchise:** The franchise industry could explore opportunities to expand the Junzi Kitchen concept beyond the East coast and introduce fast casual Chinese food in new markets. ## Related on Trend Hunter - [Youthful Restaurant Interiors](https://www.trendhunter.com/trends/design-next-agency.md) - [Customizable Middle-Eastern Dining Concepts](https://www.trendhunter.com/trends/east-tea-can-express.md) - [Restaurant-Inspired Asian Cuisine Meals](https://www.trendhunter.com/trends/chopstix-ready-meal-range.md) - [Chinese Cuisine Meal Kits](https://www.trendhunter.com/trends/the-spice-tailor-chinese-range.md) - [Regionally Inspired Menu Items](https://www.trendhunter.com/trends/menu-in-china.md) - [Strategic Fast-Casual Dining Expansions](https://www.trendhunter.com/trends/pei-wei-asian-kitchen.md) - [Meatless Pork Noodle Kits](https://www.trendhunter.com/trends/chinese-noodle-kit.md) - [Chinese Heritage-Inspired QSR Stores](https://www.trendhunter.com/trends/panda-home.md) - [Restaurant-Quality Asian Cuisine Meal](https://www.trendhunter.com/trends/mings-frozen-meals.md)