# Haute Camo Hoodies The Army Print Junya Watanabe Sweater from the F/W 2010 Collection By Tiana Reid | Published 2010-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/junya-watanabe References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/09/junya-watanabe-camouflage-hoodie-fallwinter-2010/) & [colette.fr](http://colette.fr/) Army print is surely making a comeback this season, and Junya Watanabe is camo’s most enamored admirer. The [camo hoodie](https://www.trendhunter.com/trends/kimono-hoodie) of the [Junya Watanabe Fall](https://www.trendhunter.com/trends/eye-junya-watanabe-man)/Winter 2010 collection has been released. The hood, sleeves and base of the body are in a gray fleece material, leaving the body covered in an [army green pattern](https://www.trendhunter.com/trends/digital-camo-collection). This Junya Watanabe sweater is for the urban man who wants to pretend like he doesn’t care about fashion (but everyone knows he really does). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Camo Fashion:** Exploring innovative ways to incorporate army prints in fashion, such as camo hoodies, to cater to a growing urban consumer base. - **Urban Streetwear:** Capitalizing on the rising popularity of streetwear among fashion-conscious urban men and providing them with stylish yet comfortable options like the Junya Watanabe camo hoodie. - **Fashion Comebacks:** Taking advantage of resurfacing trends, like the resurgence of army prints, to tap into nostalgic consumer sentiments and create innovative designs. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands and designers can leverage the demand for camo clothing to create unique and trendy pieces for the urban market. - **Streetwear Industry:** Urban streetwear brands can incorporate army prints into their collections and capitalize on the growing consumer interest in this trend. - **Nostalgia Marketing:** Using the popularity of retro fashion trends like camo to create disruptive marketing campaigns that appeal to consumers' sense of nostalgia and style. ## Related on Trend Hunter - [Dystopian Goggle-Paired Parkas](https://www.trendhunter.com/trends/canvas-parka.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Weatherized Puffed Technical Jackets](https://www.trendhunter.com/trends/cordura-nylon.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sporty Camo Jackets](https://www.trendhunter.com/trends/lion-camo-rain-jacket.md)