# Avant-Garde Sci-Fi Cosmetics 10 Magazine's Junya Watanabe Story Highlights Conceptual Looks By Jana Pijak | Published 2015-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/junya-watanabe-editorial References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/yumi-lambert-for-10-magazine-by-richard-burbridge/) & [10magazine](http://www.10magazine.com/) Yumi Lambert dons conceptual fashions in 'Junya Watanabe', an editorial that is captured for the pages of 10 Magazine. The image series is lensed by photographer Richard Burbridge and features wardrobe styling by Sophia Neophitou. In addition to its sculptural fashions and accessory pieces, this editorial's winning elements are its cosmetics. Drawing inspiration from [sci-fi imagery](https://www.trendhunter.com/trends/the-future-is-not-set), the shoot's makeup looks are the opposite of expected. Top model Yumi Lambert wears a wardrobe of Junya Watanabe staples in this series and transforms into a muse for the wearable art fashion label. This series graces 10 Magazine‘s Spring/Summer 2015 issue and features [artful beauty looks](https://www.trendhunter.com/trends/il-pranzo-campaign) that almost rival its [avant-garde fashion](https://www.trendhunter.com/trends/hm-x-glenn-martens) picks. They are brought to life by hair stylist Tomi Kono and makeup artist Marla Belt. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Conceptual Cosmetics:** Opportunity for creating avant-garde and unexpected makeup looks that challenge traditional beauty standards. - **Geisha-inspired Makeup:** Potential to infuse traditional Geisha makeup elements with modern sci-fi aesthetics for a unique and striking beauty trend. - **Sculptural Fashion:** Disruptive innovation opportunity to blend fashion and art by creating wearable art pieces that push the boundaries of traditional garments. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaboration with makeup artists and brands to create cohesive avant-garde looks that complement innovative fashion designs. - **Cosmetics:** The cosmetics industry can embrace experimental makeup techniques and products to cater to consumers seeking unconventional beauty looks inspired by art and sci-fi. - **Photography:** Photographers can experiment with capturing futuristic and boundary-pushing makeup looks in editorial shoots, opening new creative avenues in the photography industry. ## Related on Trend Hunter - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)