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# Sophisticated Breezy Menswear
The Junya Watanabe Clothing for SS20 Debuted at Paris Fashion Week

By Kalin Ned | Published 2019-06-21 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/junya-watanabe-clothing
References: [hypebeast](https://hypebeast.com/2019/6/junya-watanabe-spring-summer-2020-paris-fashion-week-mens-runway-levis-new-balance)

Those attending Paris Fashion Week had the pleasure of experiencing the intricacies and stylings of Junya Watanabe clothing in close detail. The runway was dominated by [sophisticated tailoring](https://www.trendhunter.com/trends/graphpaper-ss26) that exuded a swift casual element, allowing for the garments to be versatile and an acceptable choice in different environments. Throughout the silhouettes, there are recurring motifs of "patchworking and top-stitching."

Moreover, the Spring/Summer 2020 capsule of Junya Watanabe clothing also highlights a lot of the Japanese imprint's collaborative efforts, nodding to the growing popularity of [fashion partnerships](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ). Some notable mentions in terms of joint capsules include the fusion of Junya Watanabe stylings with the aesthetics of global brands like Levi's, [Carhartt](https://www.trendhunter.com/trends/high-fashion-collaboration), and New Balance. To amplify the experimental effect of the show, the designer also partners with London-based restaurant St. John's and other companies outside of the industry.

Photo Credits: Regis Colin Berthelier/ NowFashion

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 67% | Activity: 33% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Sophisticated Tailoring:** Disruption Opportunity: Explore innovative ways to combine sophisticated tailoring with casual elements for versatile and adaptable menswear.
- **Fashion Partnerships:** Disruption Opportunity: Capitalize on the growing trend of fashion collaborations by fostering partnerships with global brands and other industries.
- **Experimental Showcases:** Disruption Opportunity: Collaborate with unconventional companies outside the fashion industry to create unique and boundary-pushing fashion shows.

### Where This Applies

- **Menswear:** Disruption Opportunity: Introduce innovative design concepts that combine sophistication and versatility for men's clothing.
- **Fashion Collaborations:** Disruption Opportunity: Facilitate collaborations between fashion brands and global companies to create unique and marketable joint capsule collections.
- **Fashion Events:** Disruption Opportunity: Organize fashion shows that involve unconventional partners from other industries to create immersive and memorable experiences for attendees.

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