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# Tony Montana-Style Kicks
The Junya Watanabe Checkered Shoes Channel Sunny Miami Days

By Robyn Currie | Published 2010-01-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/junya-watanabe-checkered-shoes
References: [hypebeast](http://hypebeast.com/2010/01/junya-watanabe-checkered-leather-shoes/) & [colette.fr](http://www.colette.fr/#/eshop/article/558645/junya-watanabe/535/)

When I look at these shoes, all I can think of is how Al Pacino famously played [mob boss Tony Montana](https://www.trendhunter.com/trends/speedcat-og), and how eventually shot up his entire house. Anyway, these Junya Watanabe Checkered Shoes are all I can think of.

Maybe it is the element of snobbishness that accompanies them, maybe it is the slight bit of black and white checkering that crosses the toe. Maybe it is the fact that the Junya Watanabe Checkered Shoes are simply badass.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 1% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Snobbish Fashion:** Disruptive innovation opportunity: Creating high-end, snobbish fashion items that appeal to the luxury market.
- **Statement Footwear:** Disruptive innovation opportunity: Designing bold and unique shoes that make a statement and stand out from the crowd.
- **Retro-inspired Styles:** Disruptive innovation opportunity: Reviving classic designs with a modern twist, catering to consumers seeking nostalgia and timeless fashion.

### Where This Applies

- **Luxury Fashion:** Disruptive innovation opportunity: Introducing exclusive and extravagant fashion pieces targeting high-net-worth individuals.
- **Footwear:** Disruptive innovation opportunity: Developing unconventional and eye-catching footwear designs that appeal to fashion-forward consumers.
- **Fashion Retail:** Disruptive innovation opportunity: Creating a curated shopping experience that showcases unique and statement-making fashion items, attracting trend-conscious consumers.

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