# Zero-Proof Botanical Spirits Junipre Shares the Natural Flavors of Berries, Citrus and Herbs By Laura McQuarrie | Published 2023-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/junipre References: [finance.yahoo](https://finance.yahoo.com/news/celebrate-summer-junipre-non-alcoholic-130000694.html) & [drink-sans](https://drink-sans.com/shop/)  Juniper berries are what gives gin its distinctive taste, however, recognizing the increasing demand for non-alcoholic options, Junipre crafted a unique experience by harnessing botanical ingredients and natural flavors, including the essence of juniper berries, to create a non-alcoholic alternative that captures the essence of traditional gin. This zero-proof botanical spirit offers up a taste of juniper berries, ginseng, orange zest, cardamom, chili pepper and coriander. Junipre is the debut launch from Rehorst's SANS brand and company Boundless Beverages, and it can be used as a 1:1 replacement for drinks that call for gin or vodka. In addition to being alcohol-free, this alcohol alternative is free from calories and sugar. As consumers embrace low- and no-alcohol lifestyles, there's a growing demand for botanical spirit alternatives like this one that are full-flavor. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 62% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-proof Botanical Spirits:** Creating non-alcoholic alternatives that capture the essence of traditional spirits. - **Low- and No-alcohol Lifestyles:** Growing demand for beverages that cater to alcohol-free lifestyles. - **Natural Flavors and Ingredients:** Embracing botanical ingredients and natural flavors in beverage production. ### Who This Affects Most - **Beverage Industry:** Opportunity for creating and marketing unique non-alcoholic alternatives. - **Hospitality Industry:** Catering to the increasing demand for low- and no-alcohol options in bars and restaurants. - **Health and Wellness Industry:** Providing healthier beverage options with zero calories and no sugar. ## Related on Trend Hunter - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Mushroom-Made Gin Alternatives](https://www.trendhunter.com/trends/little-saints-st-juniper.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/abstinence-spirits.md)