# Child Hotel Attendants The Junior Concierge Competition Offers Kids a Dream Holiday Job By Meghan Young | Published 2012-01-09 | Updated 2012-01-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/junior-concierge-competition References: [psfk](http://www.psfk.com/2012/01/legoland-hotel-kid-concierge.html) & [legoland](http://www.legoland.co.uk/Book/hotel/concierge/) The Junior Concierge Competition offers the chance of a lifetime for a child between the ages of eight and 12. This unusual competition is being hosted by the [LEGOLAND Windsor Resort Hotel](https://www.trendhunter.com/trends/lego-building-experience), which is opening in the United Kingdom in March 2012. Whoever wins the Junior Concierge Competition will be able to provide visiting children with a unique perspective of all that the hotel has to offer, in addition to helping them plan their stay while on the resort. According to the rules, the Junior Concierge Competition will only consider children who have “a passion for LEGO, a fondness for theme parks and a curious and inquiring mind.” Each of the six winners will receive a free weekend at the resort with their family including plenty of LEGO to play with. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Child Hotel Attendants:** Hotels are embracing child employees to create a unique experience for young guests and attract families. - **Junior Competitions:** Children's competitions provide an opportunity for brands to create engagement and loyalty with younger demographics. - **Toy-themed Holidays:** Hotels and resorts are incorporating branded toys as a unique selling point for family-friendly vacations. ### Who This Affects Most - **Hospitality:** The hospitality industry can incorporate fun and imaginative ways to encourage family visits to hotels and resorts. - **Toy Manufacturing:** Toy companies can partner with hotels and resorts to provide unique, brand-specific experiences to guests. - **Entertainment:** Theme parks and entertainment companies can create competitions that engage children and encourage loyalty. ## Related on Trend Hunter - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Child President Campaigns](https://www.trendhunter.com/trends/president-for-a-day.md) - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Adult-Only Building Block Events](https://www.trendhunter.com/trends/lego-late.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md)