# Indian-Inspired Clay Masks Junglo Reintroduces Self-Care Through the Lens of Ayurveda By Laura McQuarrie | Published 2023-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/junglo References: [instagram](https://www.instagram.com/p/Cxbmj3wR-m7/) & [junglo](https://www.junglo.com/password) Ayurvedic practices have endured the test of time for a reason and their profound efficacy inspired the birth of a groundbreaking skincare brand, [Junglo](https://www.trendhunter.com/trends/indian-harvest-by-junglo), and its mission to rebrand [Ayurveda](https://www.trendhunter.com/trends/skincare-discovery-collection). This new brand is devoted to distilling the wisdom of ancient Indian traditions into accessible products and simple practices that deliver powerful results. Visionary founder Diya Shahaney is deeply committed to reclaiming Ayurveda from the outdated, whitewashed perspectives that often overshadow its true essence, and embarked on this journey after experiencing firsthand how stress wreaked havoc on her hair, skin and overall well-being. In her quest for a holistic solution, she discovered the transformative healing power of Indian botanicals for reducing inflammation and restoring balance. The brand’s debut launch, Earth Magic, is an [Indian clay mask](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) that only needs 10 minutes to decongest skin, enhance overall texture and boost brightness. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 43% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ayurvedic Skin Care Products:** The rise of Junglo and its Ayurveda-inspired products is a trend in the beauty industry that caters to consumers looking for holistic and natural solutions for their skin care needs. - **Rebranding Ancient Traditions:** Junglo's mission to rebrand Ayurveda showcases a trend of bringing ancient practices into the modern world and making them more accessible to a wider audience. - **Indian Botanicals for Inflammation:** The use of Indian botanicals, such as those found in Junglo's Earth Magic clay mask, is a trend in the skincare industry for their transformative healing properties in reducing inflammation and restoring balance. ### Where This Applies - **Beauty:** The beauty industry can leverage the trend of Ayurvedic skin care products to tap into the growing demand for holistic and natural beauty solutions. - **Wellness:** The wellness industry has an opportunity to embrace the trend of rebranding ancient traditions like Ayurveda to offer consumers a more holistic approach to health and well-being. - **Natural Remedies:** The natural remedies industry can explore the trend of using Indian botanicals for inflammation, like those found in Junglo's clay mask, to develop innovative products with healing properties. ## Related on Trend Hunter - [Ayurvedic Facial Oils](https://www.trendhunter.com/trends/indian-harvest-by-junglo.md) - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md) - [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Spice-Based Skin Products](https://www.trendhunter.com/trends/bonjou-beauty.md) - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md)