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# Jungle Jewelry Benefits Wildlife
WWF Auction

By Rose A. Valenta | Published 2007-11-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jungle-jewelry-benefits-wildlife
References: [luxist](http://www.luxist.com/category/charity) & [luxist](http://www.luxist.com/category/charity)

Sotheby's Amsterdam will sell a wonderful private collection of fine jewelry on Tuesday, December 4, 2007. The proceeds of the sale will benefit the [World Wide Fund](https://www.trendhunter.com/trends/native-plant) (WWF) for Nature, the global conservation organization, where the collector has created a special fund that focuses on the protection and preservation of the [Asian Elephant](https://www.trendhunter.com/trends/asian-cajun-cowboy) and the [Giant Panda](https://www.trendhunter.com/trends/dubai-chocolate-bars). The consigner prefers to remain anonymous so that all attention will be focused on the WWF. The sale offers a wonderful opportunity to find an original gift and at the same time to support the preservation of wildlife.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 71% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Jewelry:** Create sustainable and environmentally friendly jewelry to support conservation efforts.
- **Cause-driven Auctions:** Organize auctions that donate proceeds to charitable organizations to raise funds and awareness.
- **Wildlife Preservation:** Develop initiatives and fundraisers to protect endangered species and their natural habitats.

### Where This Applies

- **Fine Jewelry:** Create high-end jewelry that is ethically sourced and supports conservation causes.
- **Auction Houses:** Partner with charitable organizations to hold auctions that benefit wildlife preservation and conservation.
- **Nonprofit Organizations:** Collaborate with jewelry retailers and auction houses to raise funds for wildlife preservation and protection.

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