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# Celeb-Backed Fashion Campaigns
Squid Game Actress Jung Ho-Yeon Stars in New Calvin Klein Campaign

By Niko Pajkovic | Published 2021-10-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jung-hoyeon
References: [hypebeast](https://hypebeast.com/2021/10/jung-ho-yeon-heron-preston-for-calvin-klein-season-2-campaign-photos) & [calvinklein](https://www.calvinklein.ca/en)

Jung Ho-yeon, a South Korean actress who recently rose to fame following her role in the [Netflix](https://www.trendhunter.com/trends/squid-game-palermo) series 'Squid Game,' will now be starring in the new Heron Preston for [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) Season 2 campaign.

Of course, Jung Ho-yeon will join a long list of prominent celebrities featured in iconic #mycalvins imagery. The concise and cohesive photoshoot shows Jung Ho-yeon dressed in select pieces from the Heron Preston for Calvin Klein Season 2 collection.

According to the company, the new collection aims to reimagine the DNA of Calvin Klein from a contemporary point of view. Items featured will include an Organic Cotton Heavyweight Logo T-Shirt, a ‘90 s Fit Jeans, a Recycled Polyester Alpaca Cardigan, and Organic Cotton Rib Strap Bralette and Briefs. All of the new pieces will don Heron Preston's signature orange hue.

Image Credit: Hoooooyeony/Calvin Klein

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 73% | Activity: 59% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity-backed Fashion Campaigns:** Opportunity for fashion brands to collaborate with rising stars and prominent celebrities to create innovative fashion campaigns that can attract a wider audience.
- **Contemporary Reimagination:** Opportunity for fashion brands to reimagine their identity from a contemporary point of view by incorporating new elements while still keeping their roots intact.
- **Sustainable Fashion:** Opportunity for fashion brands to create sustainable and eco-friendly clothing collections that cater to consumers who prioritize sustainable and ethical practices.

### Sectors Adopting This

- **Fashion Industry:** Fashion brands can innovate and create new clothing collections by collaborating with celebrities and using sustainable and eco-friendly materials to address the evolving needs of consumers.
- **Entertainment Industry:** Opportunity for the entertainment industry to partner with fashion brands and create innovative and captivating campaigns that showcase the talent of rising stars and prominent celebrities.
- **Sustainability Industry:** Sustainability companies can partner with fashion brands to create innovative and eco-friendly clothing collections that promote sustainable and ethical practices and address the growing demand for sustainable fashion.

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