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# Low-Sugar Hard Kombuchas
The JuneShine 100 Hard Kombuchas Come in Two Flavor Options

By Michael Hemsworth | Published 2020-05-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/juneshine-100-hard-kombuchas
References: [popsugar](https://www.popsugar.com/food/juneshine-low-calorie-hard-kombucha-47450066) & [juneshine](https://juneshine.com/)

Kombucha might naturally contain a low-level amount of alcohol given its fermented profile, but this is something the new JuneShine 100 Hard Kombuchas aim to take to a new level. The new [hard kombuchas](https://www.trendhunter.com/trends/mate-maker) have a [4.2% ABV](https://www.trendhunter.com/trends/xpress-harder-iced-tea) and contain, as their name denotes, just 100 calories along with just one gram of sugar per 12 ounce serving. The drinks come in two flavor options including [Hibiscus Lime and Pineapple Orange](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), which are both made in facilities that utilize renewable energy to make them an eco-friendly refreshment option to choose.

The JuneShine 100 Hard Kombuchas be will officially available for purchase starting May 11, 2020 and will also support 1% For The Plant with 1% of all proceeds going to the initiative.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 38% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Low-sugar Hard Kombuchas:** Opportunity to tap into the growing demand for healthier alcoholic beverage options.
- **Eco-friendly Refreshments:** Potential to capitalize on the increasing consumer preference for sustainable and environmentally friendly products.
- **Plant-based Alcoholic Beverages:** Disruptive innovation opportunity to cater to the rising trend of plant-based diets and lifestyles.

### Sectors Adopting This

- **Alcoholic Beverages:** Innovative prospects for brewers and distilleries to create new low-sugar alcoholic beverages.
- **Eco-friendly Manufacturing:** Potential for renewable energy and sustainable practices in the beverage manufacturing industry.
- **Plant-based Food and Beverage:** Opportunity for plant-based food and beverage companies to expand into the alcoholic beverage market.

## Related on Trend Hunter

- [Jalapeno-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/jalapeno-hard-kombucha.md)
- [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md)
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- [Bubble-Free Hard Juices](https://www.trendhunter.com/trends/just-hard-squeezed.md)
- [Refreshing RTD Kombuchas](https://www.trendhunter.com/trends/kombucha-cocktails.md)
- [Peach-Flavored Hard Teas](https://www.trendhunter.com/trends/kyla-peach-bellini.md)
